Are You Being Duped By Digital?
(By Matt Nystrom) Digital marketing metrics, in particular, have created a Pavlovian response in advertisers conditioned to see immediate insight and results. This is an open letter to my colleagues in the radio industry.
A Time Of Change At WSTR/Atlanta
Among the changes at Atlanta Adult Top 40 Station STAR 94.1 (WSTR-FM), the station has added on-air personalities Mark Owens and Curtis Slade as co-hosts of Jenn & Friends, weekday mornings, alongside Jenn Hobby.
University Station Crowdfunding For Project
Boise State Public Radio has launched a crowdfunding campaign using the university crowdfunding platform Pony Up. The public media station is seeking $60,000 to fund a multi-year reporting initiative
WFOX Flips, Rebrands
In Connecticut, Stamford/Norwalk’s 95.9 the FOX (WFOX), has adjusted its format and rebranded as “Fairfield County Rocks,” focusing on the biggest rock bands of the late 80s, 90s, and 00s.
Monona, WI, Has Station Of The Year
WVMO-LP, the city of Monona-owned and licensed low-power radio station, was awarded the 2018 Large Market Music Radio Station of the Year by the Wisconsin Broadcasters Association at their annual Awards Gala Saturday, May 4.
NEW: Why’d You Push That Button
The Verge is launching the fourth season of Why’d You Push That Button? this week. The first episode answers the question: “Why do iPhone users judge people with green text bubbles?” goes live Wednesday.
Moody Radio And Triton Partner Up
Christian radio network Moody Radio has selected Triton Digital to power the delivery and measurement of streaming audio content for its nationwide network of stations.
Saga Has A Frustrating First Quarter
CEO Ed Christian says he was not happy with the performance of his company compared to its potential. On a same station basis for the quarter ended March 31, Saga's net revenue decreased $1.2 million to $26.8 million.
The “Win A Baby” Contest Returns
It's the second “Win a Baby” contest for Beasley's WXKB-FM in Fort Myers. The contest is held in conjunction with IVFMD of Naples. Infertile parents will have the opportunity to submit their “story” to b1039.com for a chance to win a round of in vitro fertilization.
Who’s Targeting Non-Broadcast TV Viewers?
(By Charlie Sislen) Using either Tapscan’s Scarborough Crosstab report or Research Director’s Prospector report, you can determine what media non-TV viewers consume.
Our Print Magazine: Radio Ink
With Lou Paskalis
Radio's Top 20 Leaders
Information Or Transformation?
