Programming Strategies for Improved Performance in 2022
(By Gary Berkowitz) As we prepare to enter 2022, here are some programming points that will help you construct a "solid foundation" for your station (and higher ratings) in the new year.
Zazza Jingle Jet Joy
10 families were treated to a winter wonderland trip by Tony Zazza, host of "Zazza Mornings". Fans of the locally syndicated Cumulus program were asked to nominated deserving families in need in the Melbourne and Ft. Walton Beach/Destin FL and Mobile, AL area.
Texas Station Gives 40K To Those in Need
KGAF-FM, Gainesville, TX has made Christmas merrier for dozens of families. $40,000 from anonymous donors was handed out by the station.
Spirit Of Giving In Decatur
Cromwell Media Group of Decatur put on the Spirit of Giving to raise toys for needy children at Christmas. The 10th year of the drive, in partnership with WAND TV collected more than 7,400 toys.
WFUV Promotes Two
Two of WFUV-FM New York long-serving news and content team members have been promoted. George Bodarky and Robin Shannon have each been with the station for more than a decade.
Townsquare Portsmouth Gets New Brand Manager
Jolana Miller is the new brand manager of Classic Hits 105.3 The Shark. She will also host afternoon drive and create online content for the cluster.
Parr Provides Tornado Relief
"Shawn Parr's Across The Country" broadcast live from Samburg, TN last week. Shawn and his crew brought over $2,000 worth of recovery supplies and gift cards for people in the tornado ravaged areas.
Audacy Names Chief Technology Officer
Sarah Foss is the first Chief Technology Officer for Audacy. Prior to joining Audacy in 2020, she served as SVP, Strategic Initiatives for FreeWheel Advertisers.
Shot Spots Stay On Top
BioNTech-Pfizer remains number one on the Media Monitors list. The vax provider checked in with 88,042 spots.
Classic Rock Returns To Harrisburg
Cumulus has flipped the switch on 93.5 WTPA Central PA's Classic Rock. The move ends country formatted WZCY/93 Nash FM.
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