Kevin Weatherly is back as Senior Vice President of Programming for KROQ-FM in Los Angeles. Weatherly will also serve as Format Vice President for Audacy’s portfolio of alternative stations across the country.
“We’re so excited to welcome Kevin back to KROQ to oversee the iconic brand he was instrumental in building,” said Jeff Federman, Regional President and Market Manager, Audacy Southern California. “KROQ is a pillar in the SoCal community and not many people understand the bond between this station and its fans like Kevin. We look forward to him returning and evolving the brand even further.”
“KROQ is one of the most recognizable and iconic brands in all of radio,” said Weatherly. “I’ve had the privilege of spending the majority of my career programming KROQ and I’m energized and ready for the next chapter. We have a lot of work ahead of us to return KROQ to its rightful position in the hearts and minds of longtime listeners and partners, and I can’t wait to get started.”
Weatherly rejoins the company June 6 after serving as the head of North American programming for Spotify. Spotify recently shutdown their radio stations.
KROQ is currently ranked 28th in the LA market and is not a factor anymore. And Audacy does not spend cash promoting its stations (ironic.)… Plus, Weatherly no question, did some great things back in the day. But that was then, and this is now… Can a programmer who is much much older now than the station’s targeted audience, relate to that audience? Doubtful. Couple that with risk-averse Audacy top-down management, plus trying to bring back an effectively dead radio station… well, good luck with that. Not that it can’t be done, but it’s a Herculean task.