News

Benztown and P1 Media Group are hosting a free webinar Thursday called “Join the Conversation: The Incredible NOW! Radio Success Story – Part II.” The topic will be programming successful radio stations.

(By Marc Greenspan) There are numerous ways to position your listeners to potential advertisers. A veteran sales rep often uses ratings and cost per point; however, when dealing with direct advertisers, it’s advisable to refer to your listeners as consumers.

(By Alec Drake) Sales Managers have seen the growing sinkhole between the commodity seller on one side and the “Swiss Army Knife” (high-end) seller on the other. As your prospects and clients move to each end of the needs spectrum and the hole gets bigger, what skill profile is a must-have on your sales team?

Signing on October 7, 1922, as an experimental station "5YA"; has been part of the College Station, Texas airwaves for 100 years. WTAW is operated by Bryan Broadcasting.

(By Loyd Ford) What sales team are YOU on for the Q4/2022? So, how do we identify who is on the good guy team and who is on the bad guy team related to radio?

Tim Scheld, News Director/Brand Manager for WCBS is stepping down from his position. In a letter to colleagues he wrote, "My plan is to help in the transition and be finished here before the end of the year."

(By Mike McVay) Given where radio, or audio if you so choose, is today … there is an abundance of nudity in the kingdom. There are those things that are obvious, that aren’t being ignored, but aren’t being addressed.

The Minnesota Vikings have been on their flagship station KFAN for more than a decade. The team announced over the weekend they had secured another radio partnership, this one with Tico Sports for their Spanish-speaking audience.

Radio and television groups are taking a closer look at sports betting and sports related opportunities these days. Forecast 2023 can give you the inside line on how to cash-in on this category in the coming year.

On Episode #5 of How to Make Real Money Podcasting we spoke with former radio host Eric Zane. Zane is now generating a 6-figure income from his daily podcast. He has five different revenue streams. Watch the episode on the Radio Ink YouTube channel and Podcast Business Journal Facebook page. Listen as a podcast HERE.