The Case for Termite Marketing
(By Deborah Parenti) As we head into a new year filled with multiple challenges that could not only impact but alter the radio landscape and its ability to compete in a crowded and competitive environment, the industry might benefit from a little “termite marketing.”
Flowers Celebrates Five Years
Crime Junkie host Ashley Flowers is coming up on her 5th anniversary as host of the program she launched in her bedroom. The show is the #1 True Crime podcast in the world with over 1 billion downloads from 450 episodes. Forbes does a nice profile piece on Flowers HERE.
The Best of NPR
National Public Radio has listed 15 shows from its vast network of podcasts that the staff considers binge-worthy before the calendar turns over to 2023. Check out the list HERE.
Duke Wright Funeral is Tomorrow
The long-time Midwest CEO died last week at the age of 83. The service will be held at 3pm CT in Green Bay. Relatives and friends may also greet the family today between 4pm and 8pm.
FCC Commissioner Welcomes Tik Tok Ban
Federal Communications Commissioner Brendan Carr recently praised Congress for passing a Tik Tok ban on all federal devices. Carr said TikTok has been on a multi-year campaign to mislead U.S. officials and the American public about the threat the app poses to national security.
‘Weird Al’ Radio Launches in Green Bay
On Tuesday, the Woodward Communications-owned station WKZG (104.3 FM) in Green Bay announced the adoption of the "Weird Al Radio" branding, with a playlist full of the parody musician's remixes of popular songs from the last three decades.
HD Radio Parent Xperi Offers Peek at CES 2023 Booth
Xperi's SVP of Broadcasting and Digital Audio Joe D'Angelo said progress with HD Radio technology has unlocked a suite of new features that broadcasters big and small can take advantage of. These new features will be on display at CES in January 2023.
Minnesota National Guard Celebrates Radio Partnership
The Minnesota National Guard is celebrating 12 years of partnering with Minnesota Military Radio, a program produced in partnership with iHeartMedia that reaches more than 308,000 active duty service members and veterans in the state.
Borrell: SMBs Reveal Marketing Priorities for 2023
Small and medium-sized businesses say they are laser focused on retaining current customers or growing their customer base next year, according to the latest SMB Business Barometer released by Borrell Associates on Tuesday.
Paxlovid Most-Aired Commercial on Radio
With cases of COVID-19 on the rise, it probably comes as no surprise that Pfizer is spending heavy on advertisements for its treatment regimen Paxlovid; commercials for the antiviral medication were the most-aired across monitored radio stations coast to coast.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
