The Weekend Audience
(By Mike McVay) People look forward to the weekend. They just do. There’s always been a relationship between radio and Saturday & Sunday. Take advantage of the weekend audience to showcase your station and expose them to what your station programs on the weekend.
What Are the Four P’s of Radio?
(By Alec Drake) The mantra in broadcast marketing was the four Ps of Product, Price, Promotion, and Place. Sales Managers were responsible for price and its reflective role of value for the other Ps.
The Big 6 of Building Stronger 2023 Sales
(By Loyd Ford) Learn to know well the difference between the news and the noise. News is something you can react to that will help you be more productive and things that are time wasters, insignificant to your clients or your process and certainly your goals are just noise.
Cox Atlanta Stations Grab $1.1 Million for Charity
Clark Howard and Cox Media Group's Atlanta news-talk station WSB (750AM, 95.5 AM) brought in over $1.1 million in donations for foster children in Georgia.
Selling with New Scarborough Categories
(By Marc Greenspan) Each fall, Nielsen Scarborough releases their second survey of the year. This release includes several new categories and updated answer choices. This year, it is packed with some exciting enhancements!
Opie Joe Named PD of Knoxville Stations
SummitMedia says it has named Opie Joe the program director of two of its Knoxville stations, WCYQ (100.3 FM, The Wolf) and WNOX (93.1 FM). He has worked in Knoxville radio for over a decade, including as on-air personality at WCYQ and programming at WNOX.
PRPD Announces New Leadership, Board Election
The Public Radio Program Directors Association (PRPD) says its members have elected two new board members -- Ernesto Aguilar and Lindsay Campbell -- and made some changes to the executive committee. The election was held December 1, the group said.
Ganoudis Named Sales Director at CMG Jacksonville
Cox Media Group says it has appointed Chris Ganoudis to serve as its director of sales for its Jacksonville station cluster. Ganoudis brings more than three decades of media sales experience and marketing knowledge to Cox Media and Jacksonville.
WEEI Unveils New Programming Slate
Audacy's Boston-based sports radio station WEEI (93.7 FM) is shuffling talent and adding new voices to its programming lineup. Christian Fauria is moving to middays, Rich Keefe to evenings and Lou Merloni will call Boston Red Sox games.
Chachi Interviews Smulyan
In case you haven't heard, Emmis CEO Jeff Smulyan has a new book out called Never Ride a Roller Coaster Upside Down. Benztown CEO Chachi Denes interviews Smulyan about the book on the latest episode of Chachi Loves Everybody. Listen HERE.
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