Mayra Berenice Joins Lotus’ 980 La Mera Mera for Afternoon Drive
Myra Berenice is taking afternoons at Lotus Communications Los Angeles' 980 La Mera Mera (KFWB-AM), as the Regional Mexican station completes its drive to cover every major daypart with live, local personalities. She was previously heard on Entravision's KLYY.
Jim Lyke Back at SBS for a Breath of Fresh AIRE
Jim Lyke is returning to Spanish Broadcasting System, as the Hispanic-centric broadcaster dubs him Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks, co-leading the division alongside AIRE EVP of Operations Carolina Patiño.
AdApt Enhances AI-Driven Media Sales Platform With BIA Data
BIA Advisory Services has entered a strategic partnership with AdApt Media Sales to integrate local advertising market data, revenue forecasts, and business category analysis into sales technology used by broadcasters and other local media organizations.
iHeart Adds Flag Football to Emerging Sports Partner Portfolio
The International Flag League, formerly USA Flag, named iHeartMedia its official media partner, aligning the world’s largest flag football tournament operator with the United States’ largest owner of broadcast radio stations for year-round promotional support.
Podcasts Surpass Radio in Spoken-Word Listening for First Time
It may have seemed unthinkable a decade ago, but, for the first time, podcasts have surpassed over-the-air radio in daily spoken-word audio time in the US, according to new Edison Research Share of Ear data covering listeners 13 and older through Q4 2025.
64 Is The New 54: Is Radio Due For A Demographic Target Reset?
Is the advertising industry's default demographic target overdue for a reset? Audacy Senior Director of Research & Insights Reggie Shah is making the case to add another decade to the all-important Adults 25–54 standard ad target, which could benefit brands and radio.
TelevisaUnivision Narrows Q4 Net Loss Even With US Ad Decline
US advertising weakness cast a shadow over TelevisaUnivision's Q4, as the Spanish-language broadcaster opened terrestrial radio's earnings call season with a net loss despite narrowing the gap by more than half a billion dollars from a year earlier.
Paige Nienaber’s Midweek Idea Dump: Hey! It’s Enrico Pallazzo!
(Paige Nienaber) “Home openers” are hurtling towards us like a runaway golf cart, bringing in a relief pitcher from the bullpen. This year will have the earliest Opening Day in MLB history, with your professional team either playing on March 25 (if you're in NYC or the Bay) or March 26.
Sales Inbound: Why Brand Visibility Is Your Ticket To More Deals
(Josh Brown) In my first column on this subject, I argued that “inbound is your station’s secret seller.” That idea still holds true, but in 2026, it’s no longer optional. It’s operational. At its core, inbound marketing isn’t complicated. It’s psychology.
AWM Unveils 2026 National Board For 75th Anniversary Year
The Alliance for Women in Media has revealed its 2026 National Board of Directors and Officers, assembling executives from broadcast, digital, and advertising leadership roles as the organization enters its 75th year supporting women across the media industry.















