Progressive The Top Advertiser Again
The folks at Progressive clearly appreciate the value of advertising with radio. The insurance giant is once again top of the Media Monitors list of leading advertisers on radio around the nation, running a total of 49,677 ads last week.
WRAU-FM Washington Is Being Sold
WAMU-FM, Washington’s NPR news station, will sell WRAU-FM to Delaware Public Media in 2020.
Cumulus Dumps Business Talk For Rock
In Albuquerque, the Talk Business format has flipped to Rock and Cumulus is calling it "The Pit." The change was made to KTBL-FM on Tuesday. With this change, KTBL now also broadcasts on the 94.5 translator formerly used by News Radio KKOB.
Oakland A’s Go Streaming-Only
A’s Cast, the Oakland A’s 24/7 audio streaming station on TuneIn, is now the official audio home of A’s content, including all 2020 game broadcasts, podcasts, and daily sports shows.
Carly Pearce To Announce Award Winners
Country music artist Carly Pearce will be announcing the 55th ACM Radio Awards winners today at 11:30 AM CT. The event will be streamed live on Facebook.
Radio Is Essential To Building a Fan Base
University of Ottawa adjunct professor Jada Watson's study was picked up widely by the national press. Reporting on the study CBS News reported female artists are "gasping for airtime" on country radio.
Report: Female Country Artists Only Get 10% Airplay
As the Country radio world prepares to descend upon Nashville this week for the 2020 Country Radio Seminar, the story that seems to lead into the event every year is front and center once again. Are female artists getting a fair shake on Country radio?
Local Wins. If It’s Good Local
(By Joel Raab) Localism alone will not carry the day. Local air talent need to “bring it,” and avoid offering the same generic content executed by national talent.
Radio Plus Podcasting: Paired For Success
Radio Ink's Hispanic Radio Conference is March 25-26 in Miami. "Podcasting: What’s the Revenue Potential & Can It Help Grow Radio Audiences?" is one of the informative panel discussions on the agenda. On the panel will be Andy Kelly, SVP, Custom Podcasts, iHeartMedia.
TV Expected To Get Majority of Political Dollars
According to eMarketer, of the record $6.9 billion projected to be spent in this current political cycle, Television is expected to receive 66% of that total.
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