Is it wise for modern media companies to depend for their content distribution on ecosystems controlled by the likes of Facebook, Apple, or Google? No, say Tom Asacker and Mark Ramsey. But they may have no other choice. Then Tom and Mark discuss whether platform businesses like Google, Airbnb, and Uber are “eating the world” and driving brands without their scale out of business. Check out the latest Media Unplugged podcast with Mark Ramsey and Tom Asacker.
In our latest Management Podcast, Max Media Virginia Beach General Manager Dave Paulus talks about how to be a better manager by catching people doing something great every day, he details the traits of a great manager and gives advice to managers all over the country about how to be a stronger leader.
This one is aimed at consumer behavior and combines Nielsen's "retail data cooperators, multiple consumer-sourced data sets and demand related analytics." The new product, available later this year, will provide consumer insights, in addition to measurement, through consumer level purchase data. Through the analysis of consumer purchase receipts received by email and direct consumer reporting, insights into specific product sales and trends at major online retailers will be revealed.
According to Standard Media Index's latest data, U.S. advertising increased 4% in January compared to January 2015. Digital remains the shinny new toy for advertisers with spending for January up 3 points for a total of 27% of all spending. Internet Radio increased a whopping 39% over 2015. SMI saw investment in video sites increase 39% and social media sites were up 56%. Traditional radio ad volume was lower by 16% in January according to SMI data. Television's total market share is currently 59%, having dropped by 2 percentage points from 61% in January 2015. Broadcast TV grew by 9% and cable TV ad spend slipped by 3%.
More great data from the folks at Media Monitors. In this week’s report, Media Monitors combined radio ads for the Super PACs and campaigns and eliminated all candidates who have dropped out of the race. The data shows Ted Cruz pretty much dominates the radio airwaves. So exactly how many spots have aired between January 1 and February 21?
The popularity of Hispanic-focused radio continues to grow and the field in Orlando just became more crowded. The new station, on a translator, launched by Cox Media Group Orlando, Monday, is called "107.3 Solo Éxitos," targeting Hispanic adults 25-54
The total spot count for Walgreens was down 7,000 according to Media Monitors, however 50,129 commercials run on stations across the country was more than enough to beat out number two GEICO (39,479) last week. Burger King dropped to third from second (28,645), Auto Zone was fourth (28,455), and Jackson Hewitt fifth (27,354). Rounding out the top 10 were McDonalds, The Home Depot, Metro PCS, Quicken Loans, and Macy's.
The Broadcasters Foundation of America has announced the 2016 Ward L. Quaal Leadership Awards which will be presented at the Foundation’s annual breakfast Wednesday, April 20, in Las Vegas during the NAB Show. The awards are in recognition of career contributions to the broadcast industry and the community at large, and are named in honor of broadcaster Ward L. Quaal. Here are the 2016 winners...
Understanding how powerful radio is, especially during elections, a group of progressives who say their voices are not being heard on local radio are hoping to purchase their own radio station. At the same time they plan to monitor conservative talkers who they say are dividing their community. According to The Journal-Sentinel in Milwaukee, the effort is led by a group called Citizen Action of Wisconsin and they are not happy that conservatives rule the Milwaukee airwaves.
That's according to a piece in The Wall Street Journal and that's compared to $18 Billion being spent on radio and $67 Billion in TV. While $35 Million will represent a 2% increase over last year, the article points out there are still a lot of hurdles to purchasing advertising in this new form of audio listening.