Cumulus Country station WFYR-FM/Peoria, IL, has rebranded as 97.3 River Country, a heritage Country brand serving Peoria and Central Illinois. The station segues from its previous brand of 97.3 NASH FM, and will refocus its programming to play New Country, as well as all-time country favorites.
97.3 River Country’s new weekday programming lineup will feature:
The Ty Bentli Show: 5-9 a.m. CST
Wes: 9-10 a.m. CST
Cathy Taylor: 10-11 a.m. & 1-2 p.m. CST
Doc Watson: Noon-1 p.m. CST
Biscuit: 2-3 p.m. & 4-6 p.m. CST
Brian: 3-4 p.m. CST
Joe Cook, VP/Market Manager, Cumulus Peoria, said: “We are thrilled to be able to bring a nostalgic brand back to Central Illinois. From top to bottom, a significant amount of time and effort has gone into this decision and we are extremely excited by what 97.3 River Country will bring to the market.”
