97.3 The River Brand Returns To Peoria


Cumulus Country station WFYR-FM/Peoria, IL, has rebranded as 97.3 River Country, a heritage Country brand serving Peoria and Central Illinois. The station segues from its previous brand of 97.3 NASH FM, and will refocus its programming to play New Country, as well as all-time country favorites.

97.3 River Country’s new weekday programming lineup will feature:

The Ty Bentli Show: 5-9 a.m. CST
Wes: 9-10 a.m. CST
Cathy Taylor: 10-11 a.m. & 1-2 p.m. CST
Doc Watson: Noon-1 p.m. CST
Biscuit: 2-3 p.m. & 4-6 p.m. CST
Brian: 3-4 p.m. CST

Joe Cook, VP/Market Manager, Cumulus Peoria, said: “We are thrilled to be able to bring a nostalgic brand back to Central Illinois. From top to bottom, a significant amount of time and effort has gone into this decision and we are extremely excited by what 97.3 River Country will bring to the market.”


  1. I paid $325 for a 3 day add over the memorial weekend and have not heard my add one time at all. I’m a very small mowing business (just me and my wife ) and every dollar really counts and was hoping to pick up new business with the add ,you guys found me and called me ,I originally bought the 2 day add but if I paid for it the same day I’d get the 3rd day free so I paid the $325 to get the 3 day add and nothing,very disappointed 😞


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