Twins Sign With Skyview


Major League Baseball’s Minnesota Twins have entered into a multi-year partnership with Skyview Networks. Beginning this season, the Twins will utilize Skyview Networks’ AdView inventory management and live-read capture software, custom designed for the team.

In addition to managing the schedules and reports of play-by-play broadcasts, AdView’s live read capture provides proof of performance for the franchise advertising partners. Also, the ability to schedule ads across an entire season allows the Twins to associate a dollar value to each read and track their average unit rate.


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