Major League Baseball’s Minnesota Twins have entered into a multi-year partnership with Skyview Networks. Beginning this season, the Twins will utilize Skyview Networks’ AdView inventory management and live-read capture software, custom designed for the team.
In addition to managing the schedules and reports of play-by-play broadcasts, AdView’s live read capture provides proof of performance for the franchise advertising partners. Also, the ability to schedule ads across an entire season allows the Twins to associate a dollar value to each read and track their average unit rate.
