Can Radio Win The Revenue Vote?


2020 Election: What’s At Stake For Hispanics
and Hispanic Radio

Register now before the price increases on February 29th.




The stakes couldn’t be higher or the battle more intense or divisive.

And the potential revenue windfall couldn’t be greater.

It’s countdown to the 2020 election, and the ad stakes for radio and all media are high.

But if this, as some believe, is the “year of the Hispanic voter,” there could be especially big potential for Hispanic radio.

You know the numbers —

Hispanics will be the largest racial or ethnic minority group in the electorate, accounting for just over 13 percent of eligible voters — slightly more than African Americans.

At 28 years, the median age of Hispanics is nearly a full decade younger than that of the U.S. overall.

If the U.S. Latino GDP were considered an economy of its own, it would be the seventh-largest in the world.

By sheer numbers alone, it is increasingly imperative that office seekers get out the vote in Latino and Hispanic communities across the country.

But do you know how to make those facts and figures work for you?

The Hispanic Radio Conference is pleased to present a session that will dive into the details, prep you on the prospects, and share how to best take advantage of the opportunities for maximizing the potential windfall the 2020 election could offer.

Get ready to take notes, ask questions, and go away informed. It’s led by Roger Rafson, SVP of political/issue advocacy and strategic alliances for Gen Media Partners, and you’ll hear from experts engaged in all aspects of political advertising and analyses.


Roger Rafson is VP political/issue advocacy and strategic alliances for Gen Media Partners. He began his career in radio when he was 11 years old, as a studio engineer for high school football games. He first got involved in advertising sales in 1975, selling for Classical WEFM-FM/Chicago. After graduating from the University of Illinois, he sold television advertising in his native Chicago for TeleRep, a national rep firm. In 1982, Rafson founded Commercial Media Sales, a national radio station rep firm for stations in small and medium markets. In 2013, Gen Media Partners bought Commercial Media Sales and brought Rafson on as the political specialist for their rep firms: McGavren Guild, Local Focus Radio, Regional Reps, and Tacher Radio Reps. Gen Media Partners reaches over three-quarters of U.S. Hispanics with their client radio partners.


Jason Bailey is president and founder of Sun Broadcast Group, Inc., a national radio sales and syndication company that has been at the forefront of innovation in the national radio space for more than 20 years and has championed new products designed to reshape how radio is programmed, measured, bought and consumed. Among the most notable is Shazam for Radio, a first-of-its-kind platform allowing broadcasters to create live, interactive mobile content directly from their terrestrial radio broadcasts.

Tucker Flood is president of Eastman Radio. He has an expansive industry background spanning both local and national radio. His career began at Katz more than two decades ago. Eastman Radio is at the forefront of multicultural marketing to national advertisers, representing Univision Radio, Radio One, and Entravision radio stations, along with several other high-profile Hispanic and African American stations. Flood’s additional KRG duties include overseeing Political, Expressway from Katz and EAN, Katz’s network radio joint sales agreement with Entercom.

Senior Vice President Mark Fratrik serves as BIA/Kelsey’s chief economist and is responsible for forecasting across all local media segments. He also manages the company’s numerous proprietary databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. Additionally, Fratrik is heavily involved in BIA/Kelsey’s strategic and financial consulting projects, conducting research and analysis for clients on matters related to the broadcasting, digital media, and related communications industries. Throughout his career, Fratrik has researched and spoken at numerous conferences on the impact of the economy on the broadcasting industries, revenue trends, proposed and enacted regulatory changes, and new media technologies. He is often quoted in the media and is a leading spokesperson concerning trends and forecasts for the media industry.

Patrick Quinn is founder and CEO of PQ Media LLC. He founded PQ in 2002 and launched the private company into its first full year of operation on Jan. 1, 2003, following a distinguished career as an award-winning journalist, editor, market research analyst, and management consultant. PQ Media’s brand today is synonymous with global leadership in the delivery of actionable market intelligence and strategic guidance to executive management teams of the world’s leading media and technology organizations. Quinn is a sought-after industry expert, keynote speaker, and thought-leader panelist across multiple digital and traditional media platforms and channels, and he’s often quoted by global news outlets and media industry publications for his unique holistic perspective, keen market insights, and deep knowledge of major industry trends and key performance indicators.

Now in its 11th year, the Hispanic Radio Conference is the only conference dedicated to Hispanic radio. Registration includes entry to all sessions as well as the Medallas de Cortez awards presentation and Hispanic radio’s best networking event, the Opening Reception.

Be sure to book your room at the Intercontinental at Doral before the block is filled.



Registration price goes up on February 29th!
Hispanic Radio Conference
March 25-26, 2020



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