Mic Order: Who Talks First?
(By Randy Lane) Who talks first, second, third, etc.? There are no hard and fast rules for mic order on radio and podcast shows. Would a fixed or varied mic order work best for your show?
FCC Levies Landmark Max Fine On Repeat Pirate
The FCC has slapped one pair of NYC pirates with the largest fine Congress allows - $2,316,034. This could only be the beginning, as post-COVID sweeps ramp up to hunt down illegal broadcasters under new PIRATE Act powers.
Sales Scripture: What’s In Your Data Bible?
(By Loyd Ford) You’ve probably heard this a million times: you get what you focus on. The biggest thing you can do for yourself as a seller is to have an amazing focus on prospecting.
Nothing’s Gonna Change My World
(By Alec Drake) The 1969 Beatles lyric in “Across the Universe” says, “nothings gonna change my world.” How can that be true? In 2023 the rate of change is mind-blowing, and we are hard-pressed to cope. What can we do?
Salespeople: Here’s What Local Businesses Want
(By Pat Bryson) Before I started Bryson Broadcasting International, I was a market manager for radio stations. One night, I woke up at 3:00 AM with this thought: "What do local businesses want from my salespeople?"
Why Podcasts Matter
(By Mike McVay) Ten days ago, Podcast Movement Evolution in Las Vegas wrapped up. The conference was full of enthusiastic attendees, sponsors with their displays and exhibits, sessions loaded with takeaway content, and keynote speakers.
P&G’s Secret Weapon? Radio’s Reach
Proctor & Gamble noticed the trend of shrinking TV audiences in 2017 and made radio their secret weapon - and in return, radio made them a success story. Who will be the next marketer to take advantage?
Two Masters At The Radio Masters Sales Summit
Roy Williams and Michael Doyle will be back as presenters for the Radio Masters Sales Summit September 13-14. Radio Ink and The Center for Sales strategy will present the premier Radio Sales event in Cincinatti this Fall.
Radio Mercury Awards Reveal First Round Judges
With the submission deadline for the 2023 Radio Mercury Awards approaching, the RAB has released the list of first round judges. Judges include an eclectic group of copywriters, production directors, and creatives from radio, television, and agencies.
More Lawmakers Get In Radio’s Corner
One Senator and twelve members of the House of Representatives have entered the fight to protect local broadcasters. Additional members of Congress from both parties have joined together as co-sponsors of the Local Radio Freedom Act.
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