Headlines

Jacobs Media and Mark Ramsey Research have launched a new initiative designed to help public radio identify and engage a more diverse audience as stations are facing challenges in expanding their mostly Caucasian and older listener base.

As the WGA/SAG-AFTRA writers' strike crosses the 100-day mark, its repercussions are rippling through the media landscape. However, a looming lack of entertainment content for television and film this fall could be good news for radio advertising.

Rick Brancadora has finalized a $50,000 agreement to purchase Classic Oldies WMID 1340 and WCMC 1230 from Gary Fisher's Equity Communications. The acquired stations will operate under the license of The Jersey Giant WMID, LLC.

(By Pat Bryson) Someone once said, "Sales is the transference of enthusiasm from one person to another." This is true, but it is also true that we must have confidence in the products that we sell, or it becomes difficult to sell them.

(By Loyd Ford) Advertising reps play a crucial role in connecting businesses with potential customers and generating revenue. However, in this very busy work, it is easy for anyone to make common sales mistakes that hinder their success.

(By Rick Fink) Fall and Winter merchandise now occupy the shelves as quickly as the blink of an eye. When it comes to retail, thoughts of ghosts, goblins, turkeys, snowflakes, and sugarplums are already dancing in their heads.

(By Mike McVay) Talk radio will see a rating rise through 2024. If the past mirrors the future, the format will see consistent rating growth. Unfortunately, history has also shown that there will be a deep listening slide after the inauguration.

(By John Shomby) Several weeks ago, the southeast was hit pretty hard by Hurricane Idalia. With all the rhetoric for the past year about the role of radio when disasters hit, I was curious to see how many stations would back that up.

(By Buzz Knight) I’m just back from my first trip to the beautiful country of Iceland and, just as with previous jaunts, I thought I would pass along a couple of observations that hopefully prompt discussions with your leadership teams.

The second day of the Radio Masters Sales Summit brought an array of experts and thought leaders to the stage, offering invaluable insights into the future of radio sales. With a packed agenda, attendees gained actionable strategies for leveraging analytics to commercial creation.