Headlines

With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week's Media Monitors national ad play charts with 47,521 spots aired across the US.

Digital strategist Seth Resler has launched a new boutique agency focused on fostering communities for arts and entertainment brands. Community Marketing Revolution is centered around the increasingly blurred line between consumers and content creators.

Bold Gold Media Group's 98.3 WSUL Heart-A-Thon marked its 46th anniversary on February 16. The day-long broadcast event raised more than $80,000 for heart disease prevention, education, and treatment within New York's Sullivan County.

With the FCC calling the effectiveness of the Main Studio Rule elimination into question and moving towards allowing FM geo-targeting, the NAB is stating its case on those matters with the FCC's newest Commissioner, Anna Gomez.

A new Disqo study looking at trends in video streaming and television holds some good news for traditional radio, as price fatigue sets in over streaming platforms. The survey found consumer resistance to ad-supported entertainment is waning.

A study by the University of Florida Brechner Freedom of Information Project is highlighting the importance of independent college media. More than half of college student news organizations are significantly financially linked to their universities.

(By Mike McVay) The Country Radio Seminar kicks off on Wednesday, February 28. It is my Must Attend every year. I was wowed when I first attended the conference 30+ years ago. Never before had I been to a conference about only one format, where there is unity among radio stations and record labels to further a music genre.

(By John Shomby) In Steven Pressfield’s book about the creative process, The War of Art, he outlines how creativity’s arch-enemy is “resistance.” Resistance is that internal force in our head that holds us back from doing our best work.

(By Buzz Knight) Sometimes, when a business is trying to get a foothold, it's helpful to observe how other businesses are successfully integrating the same practice. Let's look at three realms of AI at work that might trigger your own creative breakthrough:

The New England Music Hall of Fame has announced its 2024 inductees, including a Connecticut college station, a longtime AM owner and broadcaster, and a Hip Hop radio personality. They join numerous artists, bands, and journalists in the year's class.