What Would Drew Do?
(By Buzz Knight) I recently had the good fortune to interview Country Music Singer-Songwriter Drew Baldridge on my Takin A Walk podcast. When he lost his label deal a few years ago when the pandemic hit, he approached the challenge in a simple and clever way.
Vegas Station That Started ‘Coast To Coast AM’ Turns In License
Audacy has filed for the cancellation of the FCC license for KDWN-AM, known at the end of its life as "The Talk of Las Vegas." The longtime talk station is better known as the original signal where Art Bell started West Coast AM, which would become Coast to Coast AM.
NRB: Permanent DST Would ‘Destroy Morning Drive’ For AM
The "Spring Forward" to Daylight Saving Time may have led to a groggy Monday for many, but National Religious Broadcasters is again using the opportunity to tell legislators to wake up on a proposed law to make DST permanent.
In Pre-Oscar Push, NBCUniversal’s Peacock Put Radio To Work
Ahead of the 2024 Oscars, a major video streamer took advantage of radio's audience reach. NBCUniversal's Peacock, the streaming home of Best Picture winner Oppenheimer, leaped onto Media Monitors' list of radio's top national advertisers.
SiriusXM Uses Oscars To Launch New ‘Closer’ Brand Campaign
In November, SiriusXM announced Uncommon Creative Studio as its creative agency of record for the satellite broadcaster's massive rebrand. Now the duo has debuted a new national brand campaign titled "Closer," using the Academy Awards as its launchpad.
A Prospecting System That Works
(By Pat Bryson) Great salespeople are always looking for higher revenue. Much of the time, that starts with adding new prospects to our sales funnel. One thing's for sure, if they don't go INTO our funnel, they won't come out as orders.
Why People Give You Money
(By Loyd Ford) We all know that the more people you see, the more people you sell. But why do people give you money? Maybe we don’t ask that question enough or study that question enough because people give you money for a wide variety of reasons.
Cromwell Media’s WMCI Gets More Aid To St. Jude From Mattoon
Cromwell Media's stations in Mattoon, IL, set a new cluster record by collaborating with 136 community partners to raise $130,427 for St. Jude Children's Research Hospital. WMCI 101.3 led the charge, courtesy of air talent Bub McCullough and Renee Fonner.
ZIPping Through the Data
(By Marc Greenspan) We recently ran across an article from the Christian Music Broadcasters that preached the value of using your ZIP codes - specifically, a station’s database. Let’s assume (yes, a dangerous word) that you have a robust listener database.
Columbus’ WWCD Replacement Ends Abruptly After 36 Days
It was billed as 'A Better Alternative,' but now the Columbus, OH, FM frequency formerly hosting WWCD has exited the genre after five weeks. Delmar Communications and ICS Communications' 93X (WXGT) is now My 92.9, carrying an Oldies format, as of March 8.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
