Radio Ink’s Deborah Parenti Joins TALKERS ‘Big Picture’ Panel
In June, Radio Ink Publisher Deborah Parenti took the stage at the TALKERS 2024 conference alongside a panel of fellow industry executives to address "The Big Picture" in talk radio today. Now that panel is available to watch free and on-demand.
Americans Turn To Radio Coverage As Election Upheaval Grows
After the assassination attempt on former President Donald Trump and the news that President Biden is bowing out of the race, radio audiences are growing at news/talk stations as Americans seek a trusted live platform for information and reactions.
For News Radio, The Opportunity is Now
(By Mike McVay) The news cycle over the last four weeks has been spinning faster than anything we’ve seen since early 2021. President Biden’s decision to step out of the Presidential race this past weekend set off alerts across all media.
Branding vs. Positioning: Is There Really A Difference?
(By John Shomby) With all the messages that penetrate the mind of the consumer, a product’s brand and positioning become the essential pieces in securing that consumer’s attention. Is there a difference between a station’s brand and its position?
Is Radio Stepping On Its Long Tail?
(Buzz Knight) The concept of "The Long Tail," popularized by Chris Anderson in his 2006 book of the same name, is increasingly relevant in the radio industry as it adapts to digital transformation and more intense competition than ever.
Digio Strategies, Darkhorse Press Form Mississippi Media Merger
Mississippi and Alabama radio operator Digio Strategies has announced a merger with local news provider Darkhorse Press. The union of the two family-owned businesses aims to enhance each's delivery of news and entertainment to the community.
Broadcast Tower Trade Group Backs AM for Every Vehicle Act
NATE: The Communications Infrastructure Contractors Association, a trade group for companies in broadcast tower construction in the United States and beyond, is the latest group to raise its voice in support of the AM for Every Vehicle Act.
Radio As Kingmaker: AM/FM Took A Pest Control Shop To The Top
Over the past three decades, Steve Hotsenpiller has grown his Missouri pest control business from a single truck into the leading service in the region. The secret to his success? A steadfast commitment to radio advertising.
Bob & Sheri Honor Eight Teachers with Margaritaville Getaway
As back-to-school plans get underway, syndicated show Bob & Sheri celebrated eight teachers with a trip to Margaritaville Resort in Ft. Myers Beach, FL. The initiative, which started back in September 2023, invited listeners to nominate exceptional teachers
Musburger Media Reclaims VSiN Network From DraftKings
Musburger Media has reacquired sports betting radio network VSiN from DraftKings Inc., returning the network to its original founders Brian Musburger and Bill Adee. Under its renewed leadership, VSiN will expand its multimedia coverage.
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