As Black Consumer Power Grows, Radio Is A Crucial Platform
The latest Katz Multicultural study, titled "The Importance of the Black American Consumer," sheds light on the evolving dynamics of the American consumer base, including the significant growth and influence of Black consumers who frequently turn to radio.
AI Finds How Volume and Length Affect Audio Ad Engagement
What qualities do audio ads with the most engagement share? This is the focus of the new Audio Attention Report by Veritonic, marking the grand debut of its partnership with AI tech company Realeyes in the process of streamlining best practices for AM/FM and podcasts.
Paige Nienaber’s Midweek Idea Dump: How To Win Concerts
(By Paige Nienaber) The Art of Concert Dominance is a lost language. With so many stations throwing in the towel on having a presence at concerts, it feels like they’ve pulled the goalie and a motivated station could shoot on the net with impunity.
When The Clothes Make The Sale
(By Chris Stonick) I'm sure you've heard the old saying, "Dress for the job you want, not the one you have." I believe that extends to the type of call you’re going on. If I’m going to meet with a mom-and-pop construction company, I’m not coming in hot with my best suit.
How To Be Funny On The Radio (Or At Least Not Force It)
(By Randy Lane) Funny always scores at the top of why people listen to radio morning shows. Humor leads your brain away from information to an emotional response and gives your show the important surprise factor - and it's never been more critical than it is today.
Audacy Reorganization Plan Approved By US Bankruptcy Court
Audacy has received approval from the US Bankruptcy Court for the Southern District of Texas for its Plan of Reorganization. The company now awaits final clearance from the Federal Communications Commission before officially exiting bankruptcy.
Executive Coaching Firm Joins The Center For Sales Strategy
The Center for Sales Strategy has announced its acquisition of executive coaching firm Robertson Lowstuter. This acquisition combines CSS's media sales and revenue strategies with R|L's expertise in executive coaching to drive peak performance.
Kensington Picks Up Four Alabama Signals In The Wiregrass
Kensington Digital Media is set to expand its portfolio with the acquisition of four radio stations in Dothan, AL. Kensington, which has operated out of Nashville since its founding in 2011, currently operates nine stations in Tennessee and Indiana.
FCC Moves To Add 13 New Languages To EAS On Radio
With the debate around EAS distribution a core tenet of the fight to keep AM radio in automobiles, the Federal Communications Commission seeks to enhance the inclusivity of emergency alerts for non-English speaking residents to thirteen additional languages.
Federal Court Rules Prison For Susan Patrick, Plus Millions Due
In December, the US Department of Justice was pushing for jail time for former media broker and station owner Susan Patrick over tax fraud, and now they've gotten their wish. Patrick has been sentenced to 15 months in prison by a Maryland federal district court.
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