The Genius Of ‘And’
(By Randy Lane) I learned a valuable coaching lesson from hilarious air talent and voiceover master Jack Murphy. In a workshop at WKZL Greensboro, I complimented Jack on a bit he did on his morning show. He immediately said, “OK, BUT?”
They’ll Only Respect What You Inspect
(By Rick Fink) I learned long ago that the best sales reps want, even expect, to be inspected. Regardless of what they do, overachievers will tell you they set expectations of themselves and appreciate having their leaders or mentors set expectations for them
FCC Releases First FM Geo-Targeting Compliance Guide
With this week's start of the authorization for experimental FM geo-targeting services on booster stations, the FCC has released its Small Entity Compliance Guide for the process. The guide details key rules and their implications for full and low-power FM broadcasters.
NAB to FCC: Compulsory DIRS Reports Are The Wrong Focus
Would mandatory Disaster Information Reporting System reporting help or hinder broadcasters in the event of an emergency? This is the question raised by the NAB in comments on the FCC's proposal to require just that, should the worst occur.
Broadcasters Foundation Bringing Media Mixer Back To NYC
The Broadcasters Foundation of America is set to host its third Media Mixer on Thursday, June 13, returning to the iHeartMedia studios in New York City. The Media Mixers series connects emerging broadcast professionals with industry peers and executives.
What Does The FCC Have Planned Next For Radio?
In September 2023 — as Anna Gomez settled into the fifth Commissioner seat — the radio industry wondered, “Where is radio on the FCC’s priority list?” Oh, the difference eight months can make.
Radio’s Share Of Audio Ad Dollars Shrinking As Total Spend Grows
As every first quarter earnings call from across the radio industry showed, traditional broadcasters can no longer ignore digital. Now a new forecast echoes those sentiments, but with good news for the overall audio ecosystem even as over-the-air radio slows.
The Value Of Sonic Branding
(By Mike McVay) It’s always interesting to me how the use of audio signatures, logos, mnemonic sounds, and jingles go through cycles of use on the radio. We use jingles. We don’t use jingles. We take iconic audio signatures and change them on a whim.
Should We Really Be Following A Bullfrog?
(By John Shomby) I spent 13 years of my radio life in Norfolk/Virginia Beach, an area well-known for its connection with the military - particularly the Navy. Several of my closest friends there were either current or former SEALs.
Preserving Radio’s Ties That Bind
(By Buzz Knight) In the tapestry of life, support acts as the invisible thread that weaves connections, strengthens bonds, and fosters growth. This has always been a core tenet of radio, and we can't allow it to disappear.
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