The Total Solar Eclipse Led To A Unique Top Advertiser On Radio
The total solar eclipse cutting across the US had an unexpected effect in radio - it led to the National Highway Traffic Safety Administration becoming one of the week's top advertisers, urging drivers to take care during the eclipse, with millions of extra drivers on the road.
Skyview, Audacy, Beasley Execs To Address 2024 AWM Breakfast
The Alliance for Women in Media has announced the lineup for its annual NAB Show breakfast on April 15. "The Business of Multiplatform Sports" will feature voices from across radio discussing the changing dynamics of women in the sports media business.
Nielsen: Radio Can Make Up For Audience Share That CTV Can’t
As media continues its rapid shift, advertising strategies have to adopt an adapt or be left behind mentality. This point is being driven home by a new Nielsen analysis revealing that replicating 2023's media plan could lead to a 12% decrease in consumer reach.
To Infinity & Beyond: CBS Sports Radio Finishing Audacy Rebrand
One of the last vestiges of CBS Radio's pre-Audacy days is going away this month. CBS Sports Radio network is rebranding to Infinity Sports Radio, starting April 15. The initiative stems from stipulations outlined in the Entercom/CBS Radio merger.
BP Draws A Hard Line With iHeart Over What Ad Revenue Funds
As brands remain wary of attaching themselves to political parties or social causes, BP America has taken a firm stance with iHeartMedia, requesting that their ads not be placed on podcasts that channel ad revenues into political contributions.
‘How Do I Know If My Ad Is Working?’
(By Pat Bryson) Businesspeople want to run an ad today and have teeming multitudes run into their store tomorrow screaming out our call letters. Customers will find it confusing to attribute their arrival to our station’s ads. Also, it's not their job.
To Be The Best, You Have To Outwork The Rest
(By Loyd Ford) The only person who can determine your work ethic is you. This is one of the key areas in your life where you are in complete control. There may be better sellers out there, but you have the choice to outwork everyone else in your market.
Radio’s Emotional Rescue
(By Marc Greenspan) You’ve likely read about the Mediaprobe Neuro study that found radio programming is 13% more engaging than TV. As you dig deeper into the data, it is all about how radio is a more emotion-inducing medium than TV.
Radio Ink Wants To Spotlight Radio’s Best Eclipse Ideas
Is your station doing a unique promotion, remote, or sponsorship for the eclipse? If your sales or programming teams found a cool way to highlight the solar event, tell Radio Ink and we'll spotlight the best ideas - send stories and pictures to Radio Ink Online Editor Cameron Coats.
Orlando NPR Member Rebrands As Central Florida Public Media
Orlando's WMFE is the latest public radio station to shift its branding away from radio under a new name: Central Florida Public Media. Station management says the new brand mirrors the organization’s evolution from a broadcast-focused entity to a multiplatform content provider.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
