Phoenix’s Power 98.3 Chooses A New Current With R&B Shift
Desert Valley Media Group's Power 98.3 (KKFR) in Phoenix has followed through on its promise of a new sound for the station with a Monday transition to an R&B and Classic Hip-Hop format. The shift also includes a new logo as part of a revamped visual identity.
Progressive Can’t Stay Out Of The Top Spot For Long
Spring fever could only hold Progressive Insurance out of the top spot for radio's national advertisers for one week as the insurance giant retakes the lead. After a big week for home improvement brands and landscaping, the order has been shaken up, per Media Monitors.
The Freak Flag Has Flown In Dallas As iHeart’s Eagle Returns
iHeartMedia Dallas has abandoned its "free-flowing" hot talk experiment, 97.1 The Freak (KEGL), after eighteen months. The station fired its entire air staff, including Texas Radio Hall of Fame host Mike Rhyner, on April 26, returning the signal to Rock as The Eagle.
Columbus’ WWCD Shuts Down Entirely Following Format Fight
Columbus, Ohio's WWCD Radio has "played its last song" as the station shuts down its stream following a long, public battle to save the Alternative signal after 34 years. The announcement of the station’s closure was made via the CD 92.9 Facebook page.
New Study Shows Emotional Radio Ads Overcome Fear, Mistrust
A new study led by University of Illinois Urbana-Champaign communication professor Brian Quick has highlighted the effectiveness of radio as an emotionally charged ad medium in increasing support for organ donation among listeners not registered as donors.
Anti-Union Hispanic Radio Ads Cause Consternation In California
As Hispanic radio continues its rapid growth within the industry, major agricultural organizations in California have invested millions in Spanish-language radio advertisements aimed at discouraging farmworkers from participating in union elections.
A Surprise in my Mailbox
(By Pat Bryson) And, yes, it was a NICE surprise. I had just returned from a long and shall we say, "interesting" week on the road. I collected my mail from my P.O. Box and found a small, brown envelope in it. The return address was Kentucky.
Radio: The Great Media Multiplier
(By Jeffrey Hedquist) Often we tend to think of radio as a stand-alone medium. While it can work effectively this way, it can become a powerful multiplier when used in combination with other media. Let me give you some examples:
It Had Better Be You
(By Loyd Ford) We work in a “ready, FIRE, aim” business where sellers must know their products and services inside and out to remain agile - but consider that only talking about your product to a prospect can absolutely kill a sale.
Indianapolis Morning Host Speaks Out After Home Shooting
Cumulus Media Indianapolis' WFMS talent Matt Malone opened up on air after his home was riddled with bullets last Tuesday night while he slept. The Indy's Morning Show with Deb, Kevin and Matt co-host believes he was not the intended target.
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