Raised Radio Ad Spend Arrives Ahead Of Memorial Day
As predicted, the upcoming holiday weekend again created new opportunities for brands to use radio to make the most of their sales and summer. Leading the pack is The Home Depot, which dethroned longtime chart leader Progressive after a multi-month lead.
Edison Tracks Podcast Inroads As Consumer Engagement Soars
After Edison Research's expanded podcast findings in this year's Infinite Dial report, more details are being released about the platform's mainstream break. "The Podcast Consumer 2024" highlighted a highly engaged and growing audience.
What Is ‘Corridos,’ The Radio Format Winning Over Gen Z?
Engaging Gen Z is both a challenge and a significant opportunity for radio stations. To connect with this demographic, it's crucial to understand emerging trends in music and culture. One genre making waves is Corridos, a Mexican regional music format.
America Amplified Charges Public Radio’s Voter Education Efforts
America Amplified has intensified its efforts to support public media stations nationwide in preparation for the 2024 general election. The program, hosted by WFYI in Indianapolis, is supported by a $1.5 million grant from the Corporation for Public Broadcasting.
Finding Hope and Kindness This Memorial Day
(By Pat Bryson) I was having breakfast at a local diner in Tulsa. The server brought my check, and I got out the money to pay. When he came back to collect it, he told me something surprising.
Can You Sail Past The Sales Tide?
(By Loyd Ford) Did you ever watch the Tom Hanks movie Cast Away? It's an amazing movie. Most of it takes place with the main...
Audacy Goes ‘On The Record’ To Capitalize On Album Releases
Audacy has debuted On The Record, a new album release initiative to tie into some of music's biggest stars. The first program aired on May 17, featuring the release of Billie Eilish’s third studio album, HIT ME HARD AND SOFT.
The AM for Every Vehicle Act: Radio Ink’s Year in Review
Over the past year, Radio Ink has closely monitored and reported on the progress of the AM for Every Vehicle Act. On today's anniversary of the Act's introduction, we look at the key developments, industry reactions, and legislative milestones that led us to today.
Breaking the Myth? Gen Z and Mothers Unfazed by News Ads
Advertisers might be missing out on a substantial audience by avoiding advertising on News/Talk radio for fear of "unsafe" topics. A new report suggests that concerns about brand safety in news advertising may be misplaced.
Blast From The Past: The WIBC ‘Skyline Studio,’ Indianapolis, 1958
Happy Friday! This week’s Radio Ink Blast From The Past features the legendary Dick Summer from his days at WIBC-AM 1070 in Indianapolis. He hosted his show from this small studio atop a drive-in restaurant called Merrill’s Hi-Decker. Send your Blast From The Past to our Online Editor Cameron Coats.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
