The Value Of Sonic Branding
(By Mike McVay) It’s always interesting to me how the use of audio signatures, logos, mnemonic sounds, and jingles go through cycles of use on the radio. We use jingles. We don’t use jingles. We take iconic audio signatures and change them on a whim.
Should We Really Be Following A Bullfrog?
(By John Shomby) I spent 13 years of my radio life in Norfolk/Virginia Beach, an area well-known for its connection with the military - particularly the Navy. Several of my closest friends there were either current or former SEALs.
Preserving Radio’s Ties That Bind
(By Buzz Knight) In the tapestry of life, support acts as the invisible thread that weaves connections, strengthens bonds, and fosters growth. This has always been a core tenet of radio, and we can't allow it to disappear.
NAB, RAB Join The Ad Council’s New Trade Advisory Committee
The Ad Council is collaborating with organizations working for the continued success of traditional and new media to enhance its mission of addressing critical social issues with the formation of the non-profit's first-ever Trade Association Advisory Committee.
AWMF Taps Tamera Mowry-Housley To Host 2024 Gracies
The Alliance for Women in Media Foundation has announced that Emmy award-winning actress and talk show host Tamera Mowry-Housley will host the 49th Annual Gracie Awards, which centers on the theme “Feminine Strength, both Large and Small.”
WABC Owner Catsimatidis Details Giuliani First Amendment Fallout
As 77WABC makes national headlines for the firing of former New York City Mayor Rudy Giuliani over repeated attempts to discuss discredited claims about the 2020 presidential election, Red Apple Media owner John Catsimatidis is speaking out.
Audacy’s B93.7 Comes In Clutch For Domestic Violence Survivors
Audacy Greenville's B93.7 (WFBC) wrapped up its "In The Clutch" campaign, gathering more than 200 secondhand purses filled with personal hygiene products for survivors of domestic violence.
BofA Taps Into Radio As The Home Depot Preps For Memorial Day
The latest data from Media Monitors for the week of May 6 to May 12 shows a Summer shift, as brands capitalize on radio's reach and return on investment. This past week, that meant strong performances from Bank of America and The Home Depot.
Urban One To Miss Q1 Filing Deadline As Audit Crunch Continues
While shareholders still wait for Urban One's year-end financials for 2023, the company admits the string of accounting delays that has ensnared the radio operator for the past year is not over yet with a new disclosure to the SEC as it chases Nasdaq compliance.
Everybody, Somebody, Anybody, and Nobody
(By Pat Bryson) One of the managers who works for a company I consult sent this saying to me. I’m not sure who originally created it, but it’s too good not to pass on. This is a story about four people named Everybody, Somebody, Anybody, and Nobody.
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