Radio Is Becoming The Aesthetic Ad Choice For Brands Like Botox
The medical aesthetics market, valued at $15.4 billion in 2023, is expected to grow to $25.9 billion by 2028. In their searches for more market share, well-known aesthetics brands like Botox are tapping into traditional radio and pulling back from TV.
National Radio Ad Play Remains Active With One Week Left In Q2
As the countdown to the Fourth of July ramps up, radio's heaviest hitters are leveraging the medium to maximize visibility and drive mid-summer sales. The latest data from Media Monitors for June 17-23 shows a competitive market with promise for the quarter's end.
It’s Almost Here: Radio Ink’s New Look Comes To Life On July 15
Get ready for a vivid new chapter of Radio Ink! On July 15, we're unveiling a new look for our magazine, transforming your reading experience and aligning with the dynamic, modern frontier of radio broadcasting. Subscribe now!
Beasley Media Adopts SPECai Platform In All 11 Markets
ENCO Systems, Benztown, and Compass Media Networks have announced a new generative AI partnership with Beasley Media Group. This agreement will deploy SPECai, an AI-powered spec spot creator, at all 59 of Beasley’s radio stations in 11 US markets.
Aiir To Bring AI News Anchors To Radio Stations
Radio station software provider Aiir Inc. has announced the acquisition of RadioNewsAI, a company known for its generative AI technology that creates artificial news anchors for audio broadcasts. This move marks Aiir's first step into the gen AI sector.
FM Geotargeting Debate Continues As Booster Rollout Begins
As radio broadcasters begin to test the waters of FM geotargeting, GeoBroadcast Solutions is defending its ZoneCasting technology from the NAB and broadcast groups after an FCC query for additional industry input on specific technical and operational issues.
Radio Bilingüe Reaches A New ‘Frontera’ With Buffalo Signal
Latino public radio network Radio Bilingüe is expanding into Canada with a new signal in Western New York. Sin Fronteras WNY, in collaboration with Buffalo Toronto Public Media, has launched Radio Bilingüe on 88.7 WBFO-HD3.
Get These Sales Superpowers Today
(By Loyd Ford) People often believe that where they are today cannot change. People at the top of leadership in your building will always be the leaders. The top salespeople in your building will always be in the lead. But none of that has to be true.
My Advertising Didn’t Work (Or Did It?)
(By Pat Bryson) We've all heard "my advertising didn't work." Much of the time, the campaign - I use the term loosely, here - didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
Audacy Taps DC Ops Director Chris Kinard To Replace Eskin
Audacy has appointed Washington DC cluster Director of Operations Chris Kinard as its new Sports Format Vice President. Kinard succeeds Spike Eskin, who recently returned to Philadelphia to co-host the afternoon show on SportsRadio 94WIP.
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Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
