Political Spending Boosts Radio’s 2024, But Digital Drives Future
The US broadcast station industry is projected to see a 9.3% increase in total advertising revenue, reaching $36.19 billion in 2024. While TV outperformed radio in the total results, AM/FM has a significant leg up that will likely become even more pronounced in 2025.
Top Analysts Set to Open Forecast 2025 With Economic Outlook
As the broadcast industry looks ahead to a year devoid of political and Olympic revenue, top analytical minds are set to open Forecast 2025 with an insightful session on the economic trends and revenue expectations shaping the future.
Radio Tops TV At Reaching Key Home Improvement Shoppers
Online home improvement purchases have reached an all-time high, accounting for nearly 29% of all sales in the first half of 2024. Now research shows that radio and podcasts outpace television in reaching this increasingly valuable branch of consumers.
Radio Cares
(By Mike McVay) One of the core tenets of having an FCC station license is to serve the community. Audiences don’t forget when you change their lives and when they witness you changing others lives.
Is It Time for an AI Manager at Your Station?
(By John Shomby) One of the main topics of conversation in our industry continues to be Artificial Intelligence. AI is now very much a part of our lives at work and home. At many stations, you’re either already using it in some fashion or have plans in development.
FCC’s New HD Radio Expansion Rules Get November Start Date
The FCC's Media Bureau has announced the start date for new rules allowing for expanded HD Radio coverage. The rules, announced in September, are based on a 2019 petition from Xperi, NPR, and the NAB that has drawn criticism from the aviation industry.
Radio Ad Spend Holds Steady Ahead of Shortened Holiday Season
While it initially appeared to be positioning for a repeat Q4 power play, Pfizer has disappeared from the ranks of radio's top national advertisers. Fortunately, the market remains steady, especially as brands prepare for a competitive holiday season.
Tragedy In Texas As Helicopter Collides With FM Radio Tower
A helicopter crash near downtown Houston has led to the deaths of four people, including a child, and the collapse of a radio tower broadcasting multiple TelevisaUnivision stations in the area. Stations affected include 102.9 Qué Buena (KLTN) and 104.9 Tú Musica (KAMA).
Audacy To Overhaul Digital Ad Targeting With Help From Experian
Audacy has partnered with global analytics firm Experian to better track audience data on the Audacy app and website. This integration is designed to provide personalized advertising experiences and is cited to boost return on investment for advertisers.
NAB Suggests Safer, Software-Driven Solution For EAS
The NAB continues to push a software-based solution for Emergency Alert System equipment, allowing broadcasters to replace physical encoder/decoder hardware with digital options. The suggestions build off the NAB's EAS stance submitted in late 2022.
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