Selling Clients On Spending Money
(By Chris Stonick) Why do I love recruitment advertising? There are so many reasons, here’s one. To me, the hardest job a seller has is trying to convince someone to spend advertising dollars. But what if that "selling clients" step was removed?
FMR Associates Study Reveals Power of Christian Radio Audience
A new study by FMR Associates is touting the power of Christian Adult Contemporary radio and its audience. The media research company revealed the demographic's significant spending power and a strong preference for radio over other audio mediums.
Deep Fake Disclosure: FCC Moves To Rein In AI In Political Ads
As concerns about artificial intelligence and "deep fakes" and its potential effect on American democracy grow, FCC Chairwoman Jessica Rosenworcel has introduced a proposal to require the disclosure of AI-generated content in political ads on radio.
MRC Extends Media Monitors Accreditation For Radio and TV
The Media Rating Council has once again continued the accreditation of Media Monitors for its US Radio spot data measurement. This covers pre-recorded advertising spots of at least 15 seconds. Media Monitors' radio coverage has been approved by the MRC since 2008.
2024 Gracies Bring Out Radio’s National Stars In LA
The Alliance for Women in Media Foundation celebrated winners of the 49th Gracie Awards last night, highlighting significant media contributions that impact women's perspectives. The event honored women in national radio for their powerful contributions.
Paige Nienaber’s Midweek Idea Dump: Promotional “Universals”
(By Paige Nienaber) A little deviation from the regular format this week as we explore promotions that have commonality or that will engage the most number of listeners. There are things that we know for certain.
Five Brain Waves To Ride For Better Radio
(By Randy Lane) What if you had a higher volume of creative ideas, your critical thinking was sharper, or your attention more focused? You would be a more innovative talent and a more dynamic and persuasive leader. Try putting this science to work:
How Geico, Farmers, and Progressive Make Ads that Stick
(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, the ads won’t work, period!
Upstate New York’s Thunder 102 Raises Six-Figures For St. Jude
Bold Gold Media Catskills' Thunder 102 (WDNB) held its 13th annual Country Cares for St. Jude Kids Radiothon on May 16 and 17, raising $147,135 for St. Jude Children’s Research Hospital. This brings the total amount raised over the years to over $750,000.
Chiquibaby, Shoboy Back As Hispanic Radio Conference Emcees
After rave reviews at last year's Hispanic Radio Conference, Edgar “Shoboy” Sotelo and Stephanie “Chiquibaby” Himonidis are returning as Masters of Ceremonies for this year's event in San Antonio, and attendees will see plenty more famous faces.
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