Headlines

(By Marc Greenspan) Radio is a great medium for Reach, yet it’s also perfect for building FREQUENCY. To the advertiser, FREQUENCY reflects the average number of times someone will be exposed to their message.

(By Mike McVay) There are two approaches to summer, which I want to encourage radio to take advantage of, and to view the season as an opportunity to generate revenue and build an audience. One is using the season to introduce your radio station to new listeners. The other is to own the season as a way to engage an audience and engage advertisers.

(Jeff McHugh) Which of 2022’s top podcasts will still be around in 2032? Predictions are tricky, but as a broadcasting nerd, I love studying the past for clues about the future. As you think about your original podcast, consider lessons from the early days of television that might enlighten your strategy in the early days of podcasting today.

Amaturo Sonoma Media Group and Redwood Empire Stereocasters have jointly announced that Amaturo is purchasing two RES stations, KZST-FM and KWVF-FM. The sale price was not announced. The transaction is expected to close in the 3rd quarter of this year. An LMA to operate the stations went into effect yesterday.

Join Radio Ink Editor Ed Ryan July 19th and 20th from 9AM to 2PM as he interviews revenue generating podcast superstars who are now earning serious money producing great content. Get your unfair share of podcast revenue. Learn from the best during our two-day virtual conference. Get all the details HERE.

Fifty years ago, KWMU debuted in St. Louis. Broadcasting from Lucas Hall on the University of Missouri-St. Louis campus, KWMU (now St. Louis Public Radio) introduced public radio to St. Louis. On August 4th, an exhibit will open about the station and a party will be held. Check out a timeline of the station's history HERE.

WFDD in Winston Salem has been honored with five Regional Edward R Murrow awards by the Radio Television Digital News Association. They will now advance to the National Murrow Awards competition.

The 11th Annual Tennessee Radio Hall of Fame Induction Ceremony is set for August 6. Eight broadcasters are set to be honored along with a Legendary Station.

BIA Senior VP and Chief Economist Mark Fratrik will retire from the company June 30. He'll continue as a strategic advisor and analyst to BIA offering continuity for the firm’s forecasting, insights and analytics services that will now be led by Nicole Ovadia, VP of Forecasting and Analysis.

Authorities are investigating why the homes of New Hampshire Public Radio News Director Dan Barrick and reporter Lauren Chooljian are being vandalized. One theory is they are being targeted because of their reporting.