For News Radio, The Opportunity is Now
(By Mike McVay) The news cycle over the last four weeks has been spinning faster than anything we’ve seen since early 2021. President Biden’s decision to step out of the Presidential race this past weekend set off alerts across all media.
Branding vs. Positioning: Is There Really A Difference?
(By John Shomby) With all the messages that penetrate the mind of the consumer, a product’s brand and positioning become the essential pieces in securing that consumer’s attention. Is there a difference between a station’s brand and its position?
Is Radio Stepping On Its Long Tail?
(Buzz Knight) The concept of "The Long Tail," popularized by Chris Anderson in his 2006 book of the same name, is increasingly relevant in the radio industry as it adapts to digital transformation and more intense competition than ever.
Digio Strategies, Darkhorse Press Form Mississippi Media Merger
Mississippi and Alabama radio operator Digio Strategies has announced a merger with local news provider Darkhorse Press. The union of the two family-owned businesses aims to enhance each's delivery of news and entertainment to the community.
Broadcast Tower Trade Group Backs AM for Every Vehicle Act
NATE: The Communications Infrastructure Contractors Association, a trade group for companies in broadcast tower construction in the United States and beyond, is the latest group to raise its voice in support of the AM for Every Vehicle Act.
Bob & Sheri Honor Eight Teachers with Margaritaville Getaway
As back-to-school plans get underway, syndicated show Bob & Sheri celebrated eight teachers with a trip to Margaritaville Resort in Ft. Myers Beach, FL. The initiative, which started back in September 2023, invited listeners to nominate exceptional teachers
Musburger Media Reclaims VSiN Network From DraftKings
Musburger Media has reacquired sports betting radio network VSiN from DraftKings Inc., returning the network to its original founders Brian Musburger and Bill Adee. Under its renewed leadership, VSiN will expand its multimedia coverage.
Back-to-School Ads Gain Steam As Radio Market Holds Steady
Summer 2024 is shaping up to be much better for radio advertising than the year before, as Media Monitors' chart of the week's top national advertisers shows signs of continued health across the industry as back-to-school shopping ads ramp up.
Meet the 2024 Nominees for the Texas Radio Hall of Fame
The Texas Radio Hall of Fame has announced its list of 50 nominees for the 2024 Induction Class. This year’s nominees were chosen from a pool of over two hundred professionals associated with Texas radio, narrowed down by the TRHOF Review Committee.
CrowdStrike Glitch Largely Spares Radio, Despite Global Disruption
On Friday, a CrowdStrike software glitch severely disrupted cloud-based software operations globally, crippling everything from airline travel to hospitals for hours. Fortunately, radio escaped many of the headaches endured by other industries.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
