Biden Drops Out: What’s Next For 2024 Political Ad Spending?
With President Joe Biden exiting the 2024 Presidential race, what are the implications for media ad spend? Radio Ink discussed this and several other pressing election issues for radio with BIA Advisory Services’ Nicole Ovadia and Silver Oak Political President Steve Passwaiter.
Commuting Trends Propel AM/FM Consumption Growth In Cars
As COVID-era work-from-home policies dwindle, radio stands to see increased engagement from American commuters. As of June 2024, over 70% of employed adults are now commuting, according to data shared by Katz Radio Group.
When The Ad Falls Short: Turning Traffic into Loyal Customers
(By Pat Bryson) We've all heard, "My advertising didn't work." Much of the time, the campaign (I use the term loosely) didn't work because it was conceived incorrectly. It didn't have the three necessary ingredients for a successful campaign:
An Important AI Sales Conversation
(By Loyd Ford) Last week, I talked with a very smart Sales Manager/Market Manager who is looking for work right now. He called to check in, but our conversation rapidly evolved to talking about the power and fear of artificial intelligence and sales.
The Paper Clip Paradox
(Steve Allan) Consider the lowly paper clip. You probably have scores of them in your desk drawer, but how often do you really use one in a PDF world? Yet in 2023 the global paper clip market was valued at $11.1 BILLION!
Here’s What Project 2025 Says About Radio
With partisan outcry and support of the Heritage Project's 2025 Presidential Transition Project, or Project 2025, making headlines, Radio Ink looked into the "Mandate for Leadership" to see what changes the conservative policy document could hold for radio.
Tomorrow: Matt Sunshine Transforms Your Sales Strategy
Are you ready to elevate your sales team to new heights? Join us for an exclusive, free webinar presented by the 2024 Radio Masters Sales Summit on Thursday at 12:30 PM ET. RSVP now!
Navigating Three Audio Consumer Preference Changes In 2024
After revealing that human voices outrank AI-generated voices in trustworthiness, Audacy is giving more audio audience insights found during its 2024 Innovation Tracker. The report highlights the role of sustainability, the integration of AI, and the power of nostalgia.
Blast From The Past: R Dub!; KXCI, 1994
Happy Friday! This week’s Blast From The Past features Randy "R Dub!" Williams at KXCI in Tucson in 1994. Send your Blast From The Past to our Online Editor Cameron Coats for your chance to be featured.
Katz: Radio Advertising Gives Casinos A ‘Winning Hand’
With the rise of casinos into mega-resorts offering dining, spas, and concerts outside the realm of gaming, Katz Radio Group's latest case study reveals casinos that leverage radio advertising significantly enhance guest interest and visitation intent.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
