(By Chris Stonick) I have one seller I work with who I have nicknamed… ANNUALMAN! Now, Marvel may never pick up on this, but Josh (you know who you are) is a superhero! He sells more annuals than anyone that I work with in the country. And how does he sell so many?
Because he asks for them! (What a novel idea.)
He truly believes that annuals are the best option for his clients. And his belief is so strong, the clients believe that it is the best option for them, too.
Selling annuals also means you’re giving yourself – and your station – time to be successful and make tweaks along the way!
Don’t be short-sighted, think long-term! Think annuals!
Have a question about recruitment advertising? Get in touch with me, and I may answer it in a future article! If your radio group is looking to capture these dollars, we should talk.
