Decoding the Mystery of Listener Flow
(Buzz Knight) The concept of listener flow is a somewhat mysterious thing for programmers and talent to get their arms around. Broadcasters have faced this for an eternity, only to get their final report card when a rating book comes back.
AWMF Sets Dates for 50th Annual Gracie Awards
The Alliance for Women in Media Foundation has set the dates for its landmark 50th Annual Gracie Awards in 2025. There will again be two ceremonies dedicated to recognizing the achievements of women in the media industry.
Bank Advertisements Surge At The End Of A Stable July For Radio
The financial sector put radio to good use in the past week, as banks jumped to hold three spots on the Media Monitors ranking of AM/FM's top national advertisers. For the last full week of July, the top five remained full of familiar names, keeping results steady.
Broadcasters Resist FCC’s Mandatory DIRS Proposal Efforts
Radio operators are joining the National Association of Broadcasters in contesting an FCC proposal that would require broadcasters to file reports in the Disaster Information Reporting System and the Network Outage Reporting System during emergencies.
US Chamber of Commerce Calls For FCC To Ease Up On AI Rules
The FCC has been met with opposition from Republicans and the Federal Election Commission over its moves to regulate generative AI, and now another organization is calling for a light touch when it comes to the rapidly growing technology.
Why Do People Buy What They Buy?
(By Pat Bryson) When asked, "Why did you buy that?" most people either don't know or won't tell you. Our minds are emotional, not rational. 90% of our decisions to buy are made emotionally. Once we decide what we WANT to do, we use logic to justify doing it.
Take Risks With Your Radio
(By Jeffrey Hedquist) Every day you can hear radio spots that were created by a committee - and motivate no one. Commercials that sound like, well... commercials. They make you want to change the station, or worse, ignore the message.
Developing Your Sales Brand
(By Loyd Ford) If you sell radio advertising, I often wonder if you think about your brand. Not the brand of radio stations you sell or the digital brand your company has - I mean you. I hope your brand is not struggly.
FC Cincinnati to Broadcast Matches in Spanish on La Mega
FC Cincinnati has teamed up with La Mega 97.7 (WOXY), making the station the official Spanish broadcast radio partner for the MLS club. This partnership starts with the broadcast of FC Cincinnati's Leagues Cup match against Club Querétaro on August 1.
WLIW’s Long Island Reach Gets Longer With New Montauk Signal
The WNET Group is extending the footprint of NPR to the very end of Long Island. The operator has acquired Montauk's WEER and will use it to simulcast WLIW to Central and Western Suffolk, and parts of Southern Connecticut and Rhode Island.
Our Print Magazine: Radio Ink
American Women in Media
The Most Influential Women in Radio
Is HR Ghosting Holding Radio Back?
Beasley Celebrates 65
