What’s The Big Idea?
(By Rick Fink) How do you get advertisers to invest more money with you or renew it with a rate increase, and how do you get that hard-to-sell prospect to consider adding your station? Come up with and present a BIG Idea!
The Elephant (Or Donkey) In The Room
(By Randy Lane) Within two weeks, we’ve witnessed an assassination attempt on a former president and a new candidate emerging. These stories are not just political stories. If radio is to remain relevant, it can’t ignore the biggest stories on the planet.
Dr. Robert Livernois To Bring ‘School Talks’ To Detroit’s WJR
Cumulus Media Detroit's WJR AM 760 will debut School Talks, a new weekend talk show, on Sunday, August 25. Hosted by Dr. Robert Livernois the program will delve into a wide array of school-related topics and feature discussions with educational experts each week.
Atlanta’s WSB Breaks $2 Million Barrier During 24th Care-a-Thon
Cox Media Group Atlanta's WSB (WSB-AM/WSBB) set a new milestone for its annual Care-a-thon for the Aflac Cancer and Blood Disorders Center at Children’s Healthcare of Atlanta, achieved a record-breaking $2,037,439 in pledges this year.
Battered, But Still On Top: Edison Clocks Radio’s Ten Year Fight
A decade ago, individuals aged 13 and older allocated just over half of their daily audio time to AM/FM radio, encompassing both over-the-air broadcasts and streaming. If you fast forward to today, how does modern listening stack up? There's good news and bad news.
Registration Opens for 2024 NAB Show New York
In preparation for its annual return to New York City's Javits Center, registration for the 2024 NAB Show New York is now open. Artificial intelligence is already expected to take center stage as the broadcast world convenes for conversation and exploration.
Carmakers Stack Up $7 Million In Q2 To Halt AM Radio Act
Time is ticking for AM radio on Capitol Hill and automakers continue to spend big in their attempt to ensure the clock keeps running. Led by General Motors, five car manufacturers shelled out millions in Q2 lobbying against a mandate to keep AM radio in the dashboard.
John Fix’s Four Key Strategies for Effective Audio Advertising
He may have retired from his role as a media analyst for Procter & Gamble, but John Fix is still a "radio guy." After turning P&G into a radio believer, he's sharing four keys that helped create memorable, working advertisements for the company's brands.
Can Radio Keep The Trust?
(By Mike McVay) The slant of political stories is clearer today than in previous years, and the introduction of opinion into some stories is blurring the line between Commentary and News - which ratchets up the growing mistrust Americans have in news sources.
From Perishable To Enduring
(By John Shomby) I’ve had the honor to witness more than a few awards acceptance speeches in my lifetime, but I believe the best I’ve ever heard came just a few weeks back from a morning show host who hit the stage just as if he were hitting the air.
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