Whose Buying Power Is It Anyway?
(By Steve Allan) As long as I can remember, the holy grail of radio demographics has been 25-54. Cynics among us have said this is a family reunion, not a homogenous group. In modern terms: a 25-year-old is a digital native; a 54-year-old is a digital immigrant.
Turning Mistakes Into Profits
(By Pat Bryson) “It is five times more expensive to generate new customers than to keep existing ones.” We also know that we humans make mistakes that can sometimes upset our clients to the point of losing them. How do we prevent this?
Maybe It’s Time To Make Those Adjustments
(By Loyd Ford) You are likely familiar with how great coaches can make adjustments during halftime and come out making their teams look completely different from what was seen in the first half. Ah! Perhaps there is a lesson in this for those who sell radio.
Premiere Networks Hosts Lead Hurricane Helene Relief Campaign
Country radio personality Granger Smith was broadcasting from Eastern Tennessee and Western North Carolina this past week to provide updates on the relief efforts for damage caused by Hurricane Helene, encouraging donations and volunteer support.
FCC Chair Rosenworcel Answers Congressional Inquiry on Soros
FCC Chairwoman Jessica Rosenworcel has responded to the US House Committee on Oversight and Accountability investigation regarding the Commission's alleged "fast-track" approval of Audacy's ownership deal involving ties to billionaire George Soros.
CPB Grants NPR $1.9 Million for Enhanced Editorial Operations
The Corporation for Public Broadcasting has awarded a $1.9 million grant to NPR to enhance its editorial operations and support the production of 24/7 news content across multiple platforms with eleven new positions.
FCC Announces New EEO Audit Round With Hurricane Caveat
On October 18, the FCC's Enforcement Bureau issued its second Equal Employment Opportunity audit letters for the year to a randomly selected group of radio stations but includes special allowances for stations affected by the recent hurricanes.
iHeart Raises A NOLA Station From The Dead With ‘VooDoo’
iHeartMedia New Orleans has launched the new VooDoo 103.7 (WFFX), resurrecting the brand name used by iHeart's KVDU from 2011 until 2017. The change comes as iHeart moves KVDU to cover Baton Rouge as 104.1 The Vibe and brings WFFX to The Big Easy.
To Reach Gen Z, Radio Should Be Leaning On Its ‘Influencers’
As AM/FM seeks out more engagement with Gen Z, new data shows the industry has a unique opportunity to harness the power of its on-air personalities to attract both younger audiences and advertisers looking to connect with this sought-after demographic.
Villafañe, Trask, Wharton To Discuss Main Street Radio At Forecast
Radio Ink's Forecast 2025 will see the return of Main Street Media: Where Local Broadcast Survives & Thrives, discussing the insights, challenges, and strategies of small and independent broadcast station owners and executives.
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