What’s In A (Show) Name?
(By Jeff McHugh) Listeners form an emotional bond with on-air hosts, so when a show is successful, it feels much the same as an in-person connection. An early step in deep relationships is learning a name. Let’s consider what you name your show.
The Purpose Of This Call Is…
(By Rick Fink) As media reps, we make sales calls for various reasons. Some are more important than others. Depending on the stage of your relationship with a client, each call has a different purpose.
BFoA Teams with Harvard Expert For Voice Health Education
The Broadcasters Foundation of America is adding another facet to its mission of assisting broadcasters via a partnership with Dr. Steven M. Zeitels' Voice Health Institute to educate industry professionals about voice care.
Kiss 104.1 Fills Backpacks, Fulfills Needs for Atlanta Students
Cox Media Group's Kiss 104.1 (WALR) continued its back-to-school giving to benefit Atlanta families with a backpack drive. This initiative comes at a time when many local families face challenges in affording necessary school items due to rising costs.
Stillwater Radio To Be Oklahoma State Flagship For 77th Year
Oklahoma State Athletics and Cowboy Sports Properties have renewed their seven-decade partnership with Stillwater Radio for another six years. Hot 93.7 (KSPI) will again serve as the flagship station for OSU Cowboy Football starting with the August 31 season opener.
Make AI Your GPS to Sales Success
You're taking a taxi in a bustling city during peak traffic hours; the roads are jammed, and progress in getting to where you want to be is slow. It’s frustrating, isn’t it? Now, picture discovering that city has an underground freeway just for you.
Des Moines’ KXNO To Lead New Iowa Sports Radio Network
iHeartMedia Iowa has launched the Iowa Sports Radio Network, dedicated to providing comprehensive coverage of sports across the state. The network is now broadcasting on five stations, with 106.3 KXnO (KXNO-AM) in Des Moines serving as the flagship.
Good Karma or Bad News? Radio Reacts to WCBS 880’s End
The radio industry and New York City were shocked on Monday morning to hear that WCBS-AM would be leaving its All-News format behind. Radio Ink reached out to those inside WCBS 880 and beyond to gauge the change on a station and an industry level.
Beasley Media Group Reports Sharp Reduction In Q2 Net Losses
Beasley Media Group had set 2024 to be a year of real digital growth for the company, and that goal remains within sight at the halfway mark. At the very least, Q2 2024 was certainly a far cry from the same period in 2023, which ended with a $10.43 million loss.
Rising Above a RIF
(By Mike McVay) The acronym RIF stands for Reduction In Force. Of military origin, it’s used mostly as an action verb, and it brings with it a feeling of despair, angst due to an uncertain future, and life change when it affects anyone in radio.
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