Top Analysts Set to Open Forecast 2025 With Economic Outlook
As the broadcast industry looks ahead to a year devoid of political and Olympic revenue, top analytical minds are set to open Forecast 2025 with an insightful session on the economic trends and revenue expectations shaping the future.
Radio Tops TV At Reaching Key Home Improvement Shoppers
Online home improvement purchases have reached an all-time high, accounting for nearly 29% of all sales in the first half of 2024. Now research shows that radio and podcasts outpace television in reaching this increasingly valuable branch of consumers.
Radio Cares
(By Mike McVay) One of the core tenets of having an FCC station license is to serve the community. Audiences don’t forget when you change their lives and when they witness you changing others lives.
Is It Time for an AI Manager at Your Station?
(By John Shomby) One of the main topics of conversation in our industry continues to be Artificial Intelligence. AI is now very much a part of our lives at work and home. At many stations, you’re either already using it in some fashion or have plans in development.
FCC’s New HD Radio Expansion Rules Get November Start Date
The FCC's Media Bureau has announced the start date for new rules allowing for expanded HD Radio coverage. The rules, announced in September, are based on a 2019 petition from Xperi, NPR, and the NAB that has drawn criticism from the aviation industry.
Radio Ad Spend Holds Steady Ahead of Shortened Holiday Season
While it initially appeared to be positioning for a repeat Q4 power play, Pfizer has disappeared from the ranks of radio's top national advertisers. Fortunately, the market remains steady, especially as brands prepare for a competitive holiday season.
Tragedy In Texas As Helicopter Collides With FM Radio Tower
A helicopter crash near downtown Houston has led to the deaths of four people, including a child, and the collapse of a radio tower broadcasting multiple TelevisaUnivision stations in the area. Stations affected include 102.9 Qué Buena (KLTN) and 104.9 Tú Musica (KAMA).
Audacy To Overhaul Digital Ad Targeting With Help From Experian
Audacy has partnered with global analytics firm Experian to better track audience data on the Audacy app and website. This integration is designed to provide personalized advertising experiences and is cited to boost return on investment for advertisers.
Last Chance! Nominate a 30 and Under Superstars for 2024
Due to several emails over the weekend asking for the window to be reopened, we're extending the call for nominations for our 30 and Under Superstars list for five more days. Miss this and it's gone for another year! The window closes at 8p ET on Friday the 25th.
Whose Buying Power Is It Anyway?
(By Steve Allan) As long as I can remember, the holy grail of radio demographics has been 25-54. Cynics among us have said this is a family reunion, not a homogenous group. In modern terms: a 25-year-old is a digital native; a 54-year-old is a digital immigrant.
Our Print Magazine: Radio Ink
The Best Managers In Radio
The Memo: Setting the Record Straight, 25 Years Later
