Valentine’s Day is all about love, affection, and connection, something radio listeners have in abundance when it comes to their favorite stations. Listener loyalty represents a huge sales opportunity: When listeners trust a station’s personalities, they trust its advertisers.
The February issue of Radio Ink Magazine is packed with content that will encourage you and your team to prospect, connect, and sell! Here’s what you’ll find:
Cover Story: Kelly Trask of Southern Indiana Radio Network & BK Media Solutions
Kelly Trask began her radio career in high school after a friend invited her to join a local station’s club for students. After earning a degree in public and corporate communications, Kelly and her late husband, Blair Trask, founded Southern Indiana Radio Network.
Our conversation covered a lot of ground, including:
- Her decision to go into radio
- Growing and developing Southern Indiana Radio Network after the untimely death of her husband
- Launching BK Media Solutions and the power of combining digital and radio advertising
- Ways in which smaller stations and groups can effectively attract and retain talent
- What the industry can do to get in front of young people and attract them to radio careers
List: 2025’s Best Program Directors in Country Radio
Country radio program directors have a lot on their plate: They manage on-air talent, curate the best music in their format, and, all the while, make sure their station connects with listeners.
This year’s list introduces you to the best 25 country program directors in the United States. You’ll see their photos, read about their careers, and learn what they think about:
- Coaching talent
- Using technology (including AI) in their work
- Prioritizing connections with their communities
This Isn’t Radio’s First Rodeo
Radio Ink’s President & Publisher, Deborah Parenti, describes the remarkable connection that country radio has with its listeners, noting that the format excels at meeting listener needs, including an emphasis on local content, engaging on-air personalities, and community involvement.
Unfold Your Umbrella
Summer is a few short months away: Are you ready to step up the fun? Promotions guru Paige Nienaber shares some of the best summer promotions that he’s encountered. Read, share with your team members, and let the brainstorming begin!
Plus, the best in training and actionable ideas from Roy Williams, Valerie Geller, Jim Reilly, and our other regular columnists.
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