Radio Stations Must Heed FTC’s New Sponsored Content Rules
Radio stations running testimonials and sponsored content through social media channels need to be aware of new FTC regulations aimed at curbing deceptive advertising practices. The new rules were created in response to unchecked influencer behavior and AI.
How A $.79 Pocket Protector Saved One Station $1000s
(By Pat Bryson) One of my sales managers sent me this example of how the message can make all the difference in whether or not we get, or keep, the sale. Having the right message becomes even more critical in difficult economic times. Here's his story:
The Art of Buyer Emotion
(By Loyd Ford) I am certainly not the first person to share that sales can be emotional for a seller. In fact, this is perhaps one of the key reasons people fail at selling. It’s like public speaking: there is fear in the water and some people cannot overcome it.
Ex-FCC Chair: Congress Must Check Presidential Media Powers
Following threats from former President Donald Trump, former FCC Chairman Tom Wheeler is calling for Congress to review and check the emergency executive powers given to the President that could be abused to bring the Commission in line with a political agenda.
Urban One Expands Its Spanish-Language Reach With La Mega
Urban One has entered a Local Management Agreement with La Mega Media, Inc. and Lazo Media LLC to expand Spanish-language radio programming in Cleveland, Columbus, Cincinnati, and Indianapolis under the La Mega brand.
Digital Growth Couldn’t Offset Cumulus Media’s Q3 Revenue Drop
Even a 40% revenue increase in digital marketing services couldn't save Cumulus Media from a challenging third quarter, which was discolored by declines in revenue and political ad dollars falling below expectations.
No More ‘Now 96.1’: iHeart Makes A Bilingual Flip In San Antonio
iHeartMedia has added another market to its growing hybrid format of Spanish- and English-language music. Its San Antonio cluster has launched Mix 96.1 (KXXM) delivering a blend of multi-lingual hits from the ’80s and ’90s, replacing CHR Now 96.1.
IAB: Audio Advertising Remains Undervalued As Brands Miss Out
As audio continues to explode with on-demand content building on the base of traditional over-the-air radio, the Interactive Advertising Bureau is addressing the disparity between the time consumers spend on audio and the advertising revenue it receives.
Radio Ink’s Season of Giving Tally Returns For 2024
Radio Ink is excited to announce that the Season of Giving Tally is back for 2024, ready to celebrate radio’s remarkable impact on local charities nationwide. Last year, stations collectively raised an incredible $28.32 million for various causes - but we can beat that!
Marketing Leaders Discuss AI’s Role in Radio Innovation
Prepare for fresh perspectives on the future of artificial intelligence in radio in the upcoming November issue of Radio Ink. SBS Corporate VP of Digital Sales & Strategy Dara Kalvort is on special assignment into AI's transformative advertising potential in radio.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
