Radio Cares
(By Mike McVay) One of the core tenets of having an FCC station license is to serve the community. Audiences don’t forget when you change their lives and when they witness you changing others lives.
Is It Time for an AI Manager at Your Station?
(By John Shomby) One of the main topics of conversation in our industry continues to be Artificial Intelligence. AI is now very much a part of our lives at work and home. At many stations, you’re either already using it in some fashion or have plans in development.
FCC’s New HD Radio Expansion Rules Get November Start Date
The FCC's Media Bureau has announced the start date for new rules allowing for expanded HD Radio coverage. The rules, announced in September, are based on a 2019 petition from Xperi, NPR, and the NAB that has drawn criticism from the aviation industry.
Radio Ad Spend Holds Steady Ahead of Shortened Holiday Season
While it initially appeared to be positioning for a repeat Q4 power play, Pfizer has disappeared from the ranks of radio's top national advertisers. Fortunately, the market remains steady, especially as brands prepare for a competitive holiday season.
Tragedy In Texas As Helicopter Collides With FM Radio Tower
A helicopter crash near downtown Houston has led to the deaths of four people, including a child, and the collapse of a radio tower broadcasting multiple TelevisaUnivision stations in the area. Stations affected include 102.9 Qué Buena (KLTN) and 104.9 Tú Musica (KAMA).
Audacy To Overhaul Digital Ad Targeting With Help From Experian
Audacy has partnered with global analytics firm Experian to better track audience data on the Audacy app and website. This integration is designed to provide personalized advertising experiences and is cited to boost return on investment for advertisers.
Last Chance! Nominate a 30 and Under Superstars for 2024
Due to several emails over the weekend asking for the window to be reopened, we're extending the call for nominations for our 30 and Under Superstars list for five more days. Miss this and it's gone for another year! The window closes at 8p ET on Friday the 25th.
Whose Buying Power Is It Anyway?
(By Steve Allan) As long as I can remember, the holy grail of radio demographics has been 25-54. Cynics among us have said this is a family reunion, not a homogenous group. In modern terms: a 25-year-old is a digital native; a 54-year-old is a digital immigrant.
Turning Mistakes Into Profits
(By Pat Bryson) “It is five times more expensive to generate new customers than to keep existing ones.” We also know that we humans make mistakes that can sometimes upset our clients to the point of losing them. How do we prevent this?
Maybe It’s Time To Make Those Adjustments
(By Loyd Ford) You are likely familiar with how great coaches can make adjustments during halftime and come out making their teams look completely different from what was seen in the first half. Ah! Perhaps there is a lesson in this for those who sell radio.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
