WPP: AI and Human Creativity Will Shape Marketing In 2025
In its Road to 2025 report, ad conglomerate WPP gathered industry leaders to predict key trends shaping the future of marketing. The conversations focused on artificial intelligence, the synergy between technology and human creativity, and data-driven personalization.
Paige Nienaber’s Midweek Idea Dump: The 37 Bits of Christmas
(By Paige Nienaber) In radio, the drive time shows are who usually drive the bus on Hallmark Holidays and with so many of them out of town starting this Friday, it means that you need to find other ways to address Christmas in the waning days.
The Creative Habits of Two Geniuses
(By Randy Lane) I just finished Ken Burns' documentary Leonardo da Vinci on PBS. My greatest takeaway was how similar this Renaissance man was to Steve Jobs. Maybe you will create the next innovation in media by practicing these two geniuses' creative habits.
Los Angeles’ 95.5 KLOS Smashes St. Jude Fundraising Record
Meruelo Media’s 95.5 KLOS in Los Angeles has broken its own record one year later in support of St. Jude Children’s Research Hospital. Over 26 hours, the 8th annual raised $1.292 million - beating last year's one-day total of $1.28 million.
BIG 98.1 Radiothon Raises Over $241K for Philadelphia Kids
Audacy Philadelphia’s BIG 98.1 (WOGL) raised $241,253 during its 23rd annual BIG 98.1 Loves Our Kids Radiothon, supporting the Child Life, Education, and Creative Arts Therapy Department at Children’s Hospital of Philadelphia.
WOWO Builds Up $135K for Habitat for Humanity Fort Wayne
Federated Media's WOWO-AM rallied its Northeastern Indiana audience to demonstrate remarkable generosity during the 77th Annual Penny Pitch campaign, raising more than $135,346 to support Habitat for Humanity of Greater Fort Wayne.
Audacy Raises $157K for Children’s Hospital New Orleans
Audacy New Orleans raised $157,000 during its three-day Light Up the Season Radiothon for Children’s Hospital New Orleans. The radiothon was supported by WWL-AM, Magic 101.9, Bayou 95.7, and B97.
SiriusXM Shifts Focus Back to Cars, Ending App Streaming Push
At the end of 2023, SiriusXM revealed a revamped brand and app as CEO Jennifer Witz announced a heavily streaming-focused initiative to capture new - and ideally younger - subscribers. One year later, that push appears to have fallen flat as the company redirects.
Radio Is Helping Apple, Hulu, and Disney+ Win Audiences
With services like Netflix, Hulu, Disney+, and Amazon Prime Video commanding significant attention and ad dollars, even the streaming giants are turning to radio and podcasts to effectively promote their platforms in an increasingly crowded and chaotic marketplace.
Hard Knocks, Hard Truths: Leadership Lessons for Radio
(By Mike McVay) Those who know me best know that I am a diehard Steelers fan. My love of sports bleeds into my beliefs in how to manage and coach. It is passionate fans who drive sports as well as radio.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
