Borrell: SMBs Reveal Marketing Priorities for 2023
Small and medium-sized businesses say they are laser focused on retaining current customers or growing their customer base next year, according to the latest SMB Business Barometer released by Borrell Associates on Tuesday.
Paxlovid Most-Aired Commercial on Radio
With cases of COVID-19 on the rise, it probably comes as no surprise that Pfizer is spending heavy on advertisements for its treatment regimen Paxlovid; commercials for the antiviral medication were the most-aired across monitored radio stations coast to coast.
Stereotyping is Serious
(By Lisa Goldberg) When I started in radio, my station of focus was Country. As a newbie, back in 1993, I naively thought the key advertiser targets would mostly be western wear stores, feed/tackle, farming equipment etc.
The Best Seller in Radio
(By Loyd Ford) We are about to experience the calendar turning over into a new year that no one knows anything about. Some will complain. Some will make resolutions. I’m asking you to reset your attitude for a great year ahead.
WWZY Radiothon Raises $97,000
Classic rock station WWZY (107.1 FM, The Boss) in Long Branch, New Jersey raised more than $97,000 during the 5th Annual Mistletoe Rock Radiothon in conjunction with Ashley Homestore and Hutchins HVAC. The radiothon took place December 14 at Bar Anticipation in Lake Como.
Do You Still Need a Sales Department?
(By Alec Drake) Established ideas for the radio sales department and their compensation plans require a review after the Covid pandemic, expanded remote work options, and related technological changes. Managers should consider a combined structure for marketing and sales.
FCC Seeks Comments on Public Interest, Ownership Rules
The FCC is seeking public comment on the regulator's media ownership rules, including whether its current rules are "necessary in the public interest as the result of competition." The findings of the agency's last quadrennial review were subject to intense legal scrutiny.
Bold Gold Event Collects 7 Trucks of Toys
The Wayne County Ford & Bold Gold Media Holiday Toy Drive Challenge collected seven trucks of toys during its recent charity event. The event was the first to take place in two years due to the coronavirus health pandemic, which started in 2020.
KZRG Helps Over 600 Foster Kids
Zimmer Radio's news-talk station KZRG (1310 AM, 102.9 FM) in Joplin teamed up with Fostering Hope to help more than 600 foster kids during the annual Christmas of Hope event. KZRG and Fostering Hope worked with listeners, volunteers and local churches to help with the initiative.
KSAM, KHVL Honored as Business of the Year
HEH Communications's Huntsville stations KSAM (101.7 FM) and KHVL (104.9 FM, The Lake) were honored on Saturday by the Huntsville-Walker County Chamber of Commercial as the organization's Business of the Year for 2022.
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