Headlines

According to a new report released today from The Center for Sales Strategy, the hardest part of a sales managers job is recruiting new talent. CSS conducted two online surveys in Q4 of 2022 which included just under 300 sales managers and account executives.

Alec Drake, the president of the Drake Media Group and a regular Radio Ink contributor, is launching phase one of the Radio Invigoration Project to support local radio sales. The initiative launches this week with a dedicated LinkedIn Group.

Barrett Sports Media is holding a contest where college students can win one of 10 free tickets to the 2023 BSM Summit in Los Angeles. To qualify for the contest, students must be enrolled in a college somewhere in the state of California; the deadline to enter is February 17.

Forcht Broadcasting's Somerset, Kentucky adult contemporary station WYKY (106.1 FM) presented the Martin Luther King, Jr. Day Walk along with the City of Somerset on Monday. The station provided reflective, soulful music as the soundtrack for the walk, with music piped in through speakers in downtown.

Townsquare Media's WKXW (101.5 FM) in Trenton collected more than 1,000 stuffed bears as part of the annual "Feel Better Bears" holiday campaign. The bears were collected for a state police union, and will be distributed to children in situations of crisis.

This story began back in December when we reported Bob & Tom cast member Ron Sexton was shot at while driving his car. The man accused of shooting at him has been charged with attempted murder.

(By Loyd Ford) Things happen in life. You gain clients and lose clients. Things go wrong and sometimes things go right. You’re not special in this way; this is everyone’s life. The double-bottom line is you want to build your business no matter what the economic conditions and ups and downs of regular business cycles are today, tomorrow or any day.

(By Marc Greenspan) Go where the money is: If the advertiser is not actively targeting this “forgotten generation” in their radio campaigns at the moment and is instead running away from Boomers faster than a cat on a mouse, try convincing them of the real potential for increasing their ROI in 2023.

(By Rick Fink) What are the best times to schedule ads? BTA (Best Time Available), ROS (Run of Station/Schedule), AM Drive, Mid-Day, PM/AFT Drive, evenings, overnights, or a combination of some or all?

(By Alec Drake) Managing perception is a 360-degree effort that begins before initial contact. First impressions, communication style, and points of product differentiation are critical to perceptions. The perception process relies on you defining the quality of your product, matching needs to appropriate solutions, your image as the product expert, and your reputation.