Radio Ads Win Over Wireless Plan Switchers For Cell Carriers
As Media Monitors reports have shown, wireless carriers are using radio ads in the holiday season to get their messages out amid strong competition for end-of-year tech upgrades. Now Audacy research is showing how AM/FM helps win over "plan switchers."
FCC and NAB Discuss Software Solutions for EAS Overhaul
As the year comes to a close, the National Association of Broadcasters is still hard at work to promote its proposal to transition the Emergency Alert System from hardware-based encoder/decoder devices to a software-based model.
Women to Watch: Erica ‘Ms Eklass’ Pierce; Real 98.3, Indianapolis
(By Charese Frugé) Erica Pierce AKA “Ms Eklass” is currently Afternoon host on iHeartMedia's Real 98.3 (WZRL) in her hometown of Indianapolis, IN. When she’s not on the air, she’s teaching elementary school music and running a media and design agency.
The Looming Labor Crisis: Why Recruitment Ads Are Critical Today
(By Chris Stonick) The current worker shortage in the country sits at 1.1 million. According to a Bloomberg report released in September, that shortage will be 6 million by 2034! I have said this for the last 20 years: this is not a problem that is going away.
Chet Buchanan Show Fills 42 Trucks with Toys for Vegas Families
Audacy Las Vegas’ 98.5 KLUC concluded its 26th annual Chet Buchanan Show Toy Drive, collecting 42 Coca-Cola trucks filled with toys, 7,674 bicycles, and $786,894 in cash and gift cards to benefit Help of Southern Nevada.
CRS 2025 Launches Inaugural Country Songwriter Competition
Country Radio Seminar has announced a virtual singer/songwriter competition to discover the next wave of country music talent. The winner will get to perform alongside Tyler Hubbard, Rhett Akins, and Old Dominion at Bob Kingsley’s Acoustic Alley during CRS 2025.
100.5 The Vibe Warms Hampton Roads Families with 200+ Coats
Max Media's 100.5 The Vibe (WVBW) concluded its first-ever Vibe Coat Closet Winter Coat Drive, collecting over 200 coats for ECHO Family Care Center to help foster children and families in Norfolk and Hampton Roads.
What’s Next for the AM Radio for Every Vehicle Act?
The AM Radio for Every Vehicle Act's failure to advance this year may prove to be a temporary delay as supporters prepare to renew their efforts with new Congressional leadership in 2025 as core changes may reinvigorate the Act’s legislative journey.
Pittman and Bressler Outline iHeartMedia’s Vision for 2025
Following a quarter of headline-making layoffs and an attention-grabbing Q3 earnings call, iHeartMedia is orienting itself for 2025. In a holiday message to staff, CEO Bob Pittman and President/COO/CFO Rich Bressler say the company is poised for a pivotal year.
Radio Holds Strong as a Music Discovery Tool in the Digital Era
In an era seemingly dominated by algorithms and digital platforms, radio continues to outperform expectations as a music discovery tool. According to the latest Luminate Insights Music 360 survey, traditional radio still holds strong alongside streaming services.
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