Marketers Predict GDP Growth, Increased Audio Ad Spending
As some analysts express concerns about the effect that new tariffs will have on the global advertising market, US advertisers are expressing renewed confidence in the economy, leading to increased ad spending with radio getting a boost in planned investment.
Lessons from Lorne
(By Mike McVay) As Saturday Night Live celebrates 50 years, the lessons from the creator are on full display in Lorne Michaels. If you’ve never followed Michaels’ career, you’ve likely missed plenty of lessons for those who will learn.
Strategist or Tactician – Which Are You?
(By John Shomby) Have you ever tried to determine if you were a strategist or a tactician? It’s been estimated that approximately 10 to 20% of the total management population is strategic and about 80-90% of it is tactical! Just a tad lopsided, don’t you think?
Back to School: The Power of Perspective
(By Buzz Knight) Looking for a sharp creative jolt? A fresh viewpoint to help navigate challenges on the road ahead? Your best bet might be to stop by your local college or university for a much-needed dose of perspective outside of your comfort zone.
Backlash Grows as St. Louis’ KDHX Ends Live Broadcasts
Amid listener backlash and lawsuits from former staff, St. Louis community radio station KDHX dismissed most of its volunteers and switched to pre-recorded programming on January 31 as supporters vow to continue protests and legal efforts.
After CCM Selloff, Salem Media Hands Over Music Networks
Following the religious broadcaster's divestment of its Contemporary Christian Music formatted stations at the end of 2024, Salem Media Group has announced the transfer of ownership of its music networks to Christian FM Media Group.
Telehealth Brand Makes Big Move in Weekly Radio Ad Rankings
One month into 2025, the churn among top advertisers on radio, including several big campaign rollouts and season-specific promotions, shows industry health and opportunities for new brands to make the most of AM/FM reach.
BetQL Network Gets BetMGM Rebrand in Audacy Partnership
Audacy has rebranded its BetQL Network as The BetMGM Network, expanding its partnership with sports betting and iGaming company BetMGM. BetMGM will remain the exclusive sportsbook partner, maintaining category exclusivity across all programming.
Trade Tariffs and Inflation Expected to Impact 2025 Ad Spending
While some are bullish on the state of advertising spend during the second Trump administration, a new PQ Media forecast sees continued inflation concerns and potential trade tariffs leading to a worldwide decline in marketing budgets and revenue for radio.
Don’t Miss Early Bird Pricing for Hispanic Radio Conference 2025
Special early bird pricing for US Hispanic radio's premiere gathering is ending soon, as Radio Ink brings the 2025 Hispanic Radio Conference to Houston on June 11 and 12. Book your seats and hotel at the lowest rate before prices go up!
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