An Optimistic Heading Into Radio’s Uncertainty
(By Deborah Parenti) The NAB Show was, as usual, exhausting and exhilarating. No matter the circumstances of the economy or the challenges facing broadcasters, there is something about a shared experience that provides opportunities for collaborative efforts.
Central Kansas Has New Home For Chiefs Football
White Communication's Classic Hits 107.9 (KZRS) in Great Bend, KS has signed a multi-year agreement to broadcast the Kansas City Chiefs. The station will also air pre-game and post-game shows, Chiefs Kingdom, and Minute with Mitch.
Twitter Removes ‘Gov’t Funded’ Tag – Will NPR Return?
On Friday, Twitter removed the controversial labels describing NPR and other prominent broadcast news organizations as “government-funded.” The companies were informed by way of an email from Twitter owner Elon Musk, who said it came on the recommendation of Walter Isaacson.
How To Show Clients Your Audience’s Spending Power
(By Marc Greenspan) A client asks “Is this going to make my company money?” A new car dealer may not care that you have 262,600 people tuning to your station, but they do care if data shows your listeners will spend $1.16 billion at new car dealers over the next year.
Secrets Of Small & Medium Market Recruitment
(By Mike McVay) Finding air talent and sellers for small and medium market radio stations isn’t the easiest task, but the opportunities may be greater than you'd expect. This week I’m sharing takeaways from the NAB Show table that I hosted which focused on recruitment.
Hope Is Not A Strategy
(By Buzz Knight) It was tremendous being with so many friends and colleagues at NAB Show. It’s uplifting to be connected in person with so many folks after our recent period of disconnection. But we cannot forget the words of friend and industry veteran Gary Marince: “Hope is not a strategy.”
Don’t Leave The Office Today Before Doing THIS
(By Rick Fink) It’s one of the strongest sermons I preach! Preparation is the key to success! Abraham Lincoln understood the value of being prepared when he said, "Give me six hours to chop down a tree and I will spend the first four sharpening the ax."
5 Ways To Promote Morning Shows In Other Dayparts
(By Jeff McHugh) A surprising fact from ratings data: The percentage of your station’s afternoon/evening audience that has never listened to your morning programming is high. Why? One major reason is you haven’t created enough awareness for the show outside mornings.
Death Of A ‘Salesperson’
(By Loyd Ford) Language is constantly evolving, and words change their meanings over time. We don’t often notice it if we are used to using the same words, but the perception can be completely different for candidates you hope to attract to your sales team.
Radio Host Is The Latest To Run For President In 2024
Conservative talk radio host Larry Elder has announced his candidacy for the 2024 Republican presidential nomination. Elder, who unsuccessfully sought to replace California Governor Gavin Newsom in a recall election last year. He made the announcement on Fox News on Thursday.
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