10-Year Marketing Study: Radio Ads Deliver 42% Profit Growth
As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising remains one of the most effective tools to achieve all three goals.
The Value of The Voice
(By Mike McVay) The creativity behind radio station imaging often comes from familiar voices: talent that are largely unknown but easily identifiable by their sound. They are a part of a radio station's personality and a crucial demarcation point across all media.
It’s Time For Radio To Be Totally Unreasonable
(By John Shomby) A simple New York City hot dog at a Michelin-starred restaurant could redefine the way you connect with listeners. It's time to discover how radio can go beyond the ordinary to create unforgettable moments that build loyalty and engagement.
Flagstaff Gets Its First ‘Peak’ At New Format for KVNA
Yavapai Broadcasting has launched The Peak 100.1, an Adult Contemporary station for listeners across Northern and Central Arizona. The new format replaces the Alternative sound held on KVNA since 2014.
BFOA Elects Cantrell, Smyth, and Riley to Board of Directors
The Broadcasters Foundation of America has announced the election of three media executives to its Board of Directors, including Seven Mountains Media and CapCity Communications Owner/CEO Kristin Cantrell and former Greater Media CEO Peter Smyth.
Salem Media Group Exits Honolulu with Six Station Sale
Salem Media Group has sold its six remaining Honolulu radio stations and two translators to the Oahu-based Malama Media Group. The sale follows Salem’s divestment of KAIM to Educational Media Foundation last year in a $7 million deal.
NPR Music To Give ‘Tiny Desk Concerts’ Big Public Radio Show
NPR Music’s Tiny Desk Concerts is bringing its signature intimate performances to the airwaves with a new weekly radio show launching April 17. The hour-long program will be hosted by Tiny Desk Concerts and series producer Bobby Carter.
Kelli Turner Takes Audacy CEO Role As Four Top Execs Depart
After naming her the interim successor for longtime CEO David Field in January, Audacy has appointed Kelli Turner as President and CEO. With Turner's full promotion comes a litany of executive promotions and dismissals at the broadcast company's highest levels.
Detroit’s PRAISE Radiothon Breaks $100K for St. Jude
Beasley Media Group’s Detroit Praise Network (WDMK) raised $102,524 during its annual PRAISE Radiothon to benefit St. Jude Children’s Research Hospital. The two-day event, held March 6 and 7, surpassed last year’s $74,798.
Wireless Carriers Carry The Top Five In Latest Radio Ad Report
Wireless providers ruled radio airwaves this past week, according to Media Monitors' latest Spot Ten report. While Progressive retains the top spot, the bigger story is the massive presence of wireless carriers among the nation’s leading radio advertisers.
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