Ad Tech Strength Offsets Media Softness For Entravision’s Q2
Entravision Communications is celebrating double-digit revenue growth for the second quarter in a row, fueled by a sharp rebound in its global advertising technology business even as its US media segment faced continued challenges.
FCC Seeks Input on Modernized Disaster Info Reporting System
The FCC is opening a rulemaking on modernizing its Disaster Information Reporting System, aiming to reduce reporting burdens on providers and improve access to outage and restoration data for emergency agencies during disasters.
Salem Media Increases Credit Access With Loan Amendment
Salem Media Group is giving itself more financial flexibility, amending its loan deal with Siena Lending Group to add real estate from Salem Radio Properties as collateral - an expansion that raises the company’s borrowing capacity.
Cumulus Media, Rumble Join Forces on Multi-Platform Content
Cumulus Media and "alt-tech" company Rumble have formed a new partnership to bring together Cumulus’ Westwood One and Cumulus Podcast Network with Rumble.com’s video platform and creator ecosystem.
Renda Media Joins Townsquare’s Ignite Digital Ad Partnership
Townsquare Media has announced its sixth digital advertising alliance under its Media Partnerships division, bringing its Ignite platform to six new markets across Florida and Pennsylvania under Renda Media.
Ebiquity: Human Judgment Essential in AI-Driven Media Planning
After Futuri sounded an alarm about the growing use of artificial intelligence in Marketing Mix Modelling and how radio could be left behind, a new analysis by global marketing insight firm Ebquity is calling for a hybrid touch when it comes to AI in ad planning.
Radio Adjacent
(Mike McVay) During a recent meeting, a Market Manager used the term “Programming Adjacent” when describing their role. That expression resonated with me, especially as I am concerned about the number of individuals who are losing their jobs in radio.
The New Power Skill: Answering Your Messages
(John Shomby) There was a time when returning phone calls, replying to emails, or answering a text was just the course of a normal day. Imagine that! Now? It feels like a downright luxury. What happened? What changed? Most importantly, how do we fix it?
From On-Air to Sales: Get Your Name Out Via Radio Ink Jobs
Whether it's Help Wanted or Situations Wanted, let Radio Ink Jobs help you with hiring on our job board. Let us connect you with the companies and names you read about in our headlines every day.
National Brands Finding Big Local Impact With Targeted Radio Ads
As radio turns to new tech tools for hypertargeting, Audacy is highlighting two recent campaigns, one for a national sportsbook and another for a major telecom brand, that demonstrate how personalized audio ads can create wins for brands.
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