What Can Radio Do To Increase Rates For Its Services?
(By Marc Greenspan) Advertisers are always looking for platforms that deliver measurable impact and efficient returns on investment. To convince advertisers to pay more for radio campaigns, stations need to demonstrate higher value, better targeting, and stronger ROI. Here’s how:
Were You Seen At NAB Show 2025 Cocktails & Conversation?
At the Capital Grille in Las Vegas, across from the glow of the Las Vegas Strip, the fourth annual Cocktails and Conversation drew yet another full house of radio and audio executives, offering a familiar respite from the bustle of NAB Show 2025.
No More Y95 In Lafayette, as WYCM Is Now All About ‘Me’
Star City Broadcasting Company's Y95 Country is no more, as the station debuts MeTV FM for listeners in the Greater Lafayette area on WYCM. The format serves as the musical companion to MeTV with a focus on music from the 1960s through the early 1980s.
KNBR to Remain the San Francisco Giants’ Flagship Through 2028
Cumulus Media's KNBR The Sports Leader (KNBR-AM) has signed a multi-year extension to continue as the flagship radio station of the San Francisco Giants. The renewed agreement will keep Giants baseball broadcasts on KNBR through at least the 2028 season.
Atlanta Braves Lock in 12-Year Radio Flagship Extension
The Atlanta Braves have no plans to stray from the AM station that has been the team's flagship radio home for the past sixteen years. Dickey Broadcasting Company has signed a twelve-year extension to carry Braves play-by-play on 680 The Fan (WCNN-AM).
Senate Prepares to Review Trump FCC Nominee Olivia Trusty
The Senate Commerce Committee will hold a nomination hearing for FCC nominee Olivia Trusty on Wednesday, April 9, fulfilling the pre-inauguration promise by President Donald Trump to make her his candidate for the seat vacated by Jessica Rosenworcel.
AM Radio is an ‘Insurance Policy’ in Emergency Evacuations
Mary Jo Flynn-Nevins, Sacramento County’s Chief of Emergency Services and IAEM policy chair, talks to Radio Ink about the real-world consequences of removing AM from vehicles, the AM Act policy push, and what broadcasters can do.
What To See At NAB Show 2025: Weekend Sessions for Radio
From economic forecasts to radio's next superstars, NAB Show 2025 starts with a weekend of sessions focused on the future, all on topics affecting small and medium market broadcasters and the largest companies alike. Here is a sampling of what to expect:
OUT NOW: Meet Radio’s Top 20 Leaders of 2025
The April issue of Radio Ink celebrates top industry leaders and opportunities. From NAB’s April Carty-Sipp to AI sales strategies and leadership insights, this edition is packed with tools to drive growth, innovation, and future success.
Talk Fast, Think Faster: The Case for Improv
Preparation doesn’t get the attention it needs. Yet, radio talent are too often programmed to fill their content clock with a precise formula, and they and their brand managers underestimate the importance of mastering the art of improvisation.















