Radio Events Drive Real Results With Advertisers and Gen Z
While digital media fragments attention, radio promotions and events are proving to be one of the most effective ways for brands and broadcasters alike to forge lasting connections with audiences and deliver measurable business results.
How to Win the Attention Game
(Randy Lane) Let’s face it: your audience is in a big hurry. They’ve got short attention spans and a million options. If you’re not interesting, they’re gone. Think of attention as currency. Your job is to grab it - and keep it. Here's how you win the game:
With Second Sale, Magic Broadcasting Divests All Radio Holdings
Magic Broadcasting has officially exited the radio business following the sale of Real Talk 93.3 (WVFT) in Tallahassee. The move comes on the heels of an earlier transaction this week in which JVC Broadcasting acquired Magic’s entire four-station cluster in Panama City.
Huskers Find a New Boom in Omaha Radio Deal
Nebraska Athletics has a new radio partner in the Cornhusker State's largest city. Walnut Media's Boomer Radio (KOBM-AM) in Omaha is the newest affiliate of the Huskers Radio Network, airing football, basketball, volleyball, baseball, and the program Sports Nightly.
Bay Area’s KQED Faces New Layoffs From $12M Budget Deficit
San Francisco's KQED is bracing for a new round of layoffs as the public media outlet aims to address a projected $12 million budget deficit. The move, preceded by a voluntary buyout offer, was announced in a June 4 email to staff from CEO Michael Isip.
Audio’s Power Grows as Screens Drive New Ad Impact
The emerging theme across multiple new studies is clear: audio’s influence is growing because it’s no longer confined to “just audio.” Listeners increasingly interact with audio through screens - whether in the car, on smart TVs, or even passive video consumption.
What Do the Radio Industry’s Most Powerful Think About Scale?
With deregulation seemingly closer than ever, is there an ideal size for a radio company, or does scale always win? Ahead of Radio Ink Magazine’s 40 Most Powerful People In Radio reveal, the industry’s upper echelon dishes on the future of ownership.
Women To Watch: Rena-Marie Villano; Voice of ‘The Woody Show’
(Charese Frugé) Rena-Marie Villano is the voice of The Woody Show, syndicated out of iHeartMedia's Alt 98.7 in Los Angeles. You may also recognize her from SiriusXM's Mad Dog Sports Radio, WCHI/Chicago, KTBZ/Houston, and KMYI/San Diego, just to name a few.
Working Every Position In The Parade: Asking The Hard Questions
(James Bahm) Growing up in Louisville, I remember the Pegasus Parade - the floats, the marching bands, and of course, the horses. But what stood out most to me as a kid were the folks who walked behind the horses, aka the "Pooper Scoopers."
CPB Funds Bipartisan Storytelling Program To Four Public Stations
As partisan fighting continues over public radio's future funding in DC, four public radio stations are joining an initiative that fosters political understanding at an individual level that is supported by a grant from the organization that Republicans seek to defund.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
