Nielsen: Radio’s Reach with Black Audiences Hits 92%
As radio’s role with Black audiences remains both culturally rooted and commercially material, Nielsen’s latest Audio Today update is tying a recent boost in the medium's momentum among the demographic to the company's new 3-minute PPM qualifier.
Audio Delivers NFL’s Most Loyal Fans Directly To Advertisers
For brands chasing NFL loyalty, audio should be the first draft pick. Audacy-presented data finds sports audio delivers the highest concentration of avid fans across platforms, and those listeners are markedly more likely to favor, consider, and research sponsors.
Paige Nienaber’s Midweek Idea Dump: The Big, Cheap Dump Pt. 4
(Paige Nienaber) Now is the time of the year when advertisers are finalizing their Halloween plans. On Monday, I sent 16 pages of ideas for this Hallmark Holiday out to my clients. If you’d like to dive in and sift through these promotions, it’s very simple.
Why The Best Brands Go Deeper, Not Wider
(Josh Brown) When you look at the rise and, in some cases, the fade of some of America’s most iconic brands, a pattern emerges. The most successful brands don’t try to be all things to all people; they "dance with the one that brung 'em." Like NASCAR.
Beasley Sells Hometown Cluster In Q2 Earnings Call Stunner
Beasley Media Group’s second-quarter earnings call opened with a sharp surprise: the news that the company has made two agreements, selling off all of its broadcast properties in its hometown market of Fort Myers-Naples amid pivots to a "digital-first" focus for the future.
Beasley Media Group Declares ‘Digital-First’ Strategy
Beasley Media Group is formally redefining itself as a digital-first company, a strategic pivot CEO Caroline Beasley says is essential for survival in today’s media marketplace in an interview on Borrell Associates’ Local Marketing Trends podcast.
Cost Cuts, Digital Growth Balance Broadcast Losses In iHeart Q2
“Podcasting is just roaring,” said iHeartMedia Chairman and CEO Bob Pittman during Monday's Q2 earnings call - and for the nation’s largest radio broadcaster, that momentum in digital audio drove a revenue gain that helped offset broadcast declines.
Streaming and Digital Ads Push MediaCo Q2 Revenue Higher
As it expands its legacy radio brands into Free Ad-Supported Television, MediaCo Holding posted a year-over-year revenue gain in Q2 2025, driven largely by massive digital growth, leading to a much narrower loss for the same period than the year prior.
The 3 Most Important Things with the 3-Minute Rule
(Mike McVay) Last week, Steve Allan of Research Director Inc. and I joined Radio Ink’s Editor-in-Chief Cameron Coats in presenting a sequel to a discussion about Nielsen’s change in listening AQH requirements and some crucial points were raised.
Radio’s Heart Beats Strong
(John Shomby) It had been more years than I cared to remember since I last attended Morning Show Boot Camp. Specifically, the last time I was there, consolidation, voice tracking, and wearing multiple “hats” in a radio station were not even a part of the vocabulary.
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