AM/FM Crushes Spotify and SiriusXM in US In-Car Listening
We know that radio has long ruled over all types of ad-supported audio in the car, but with satellite radio and so many music, podcast, and audiobook subscription services offering ad-free listening, does AM/FM still come out on top? Yes, and it's not even close.
Flu Shot Season Puts Pfizer Back In Radio’s Ad Elite
Progressive kept its firm grip on the top spot in Media Monitors’ Spot Ten Radio rankings for August 4–10, holding steady while other advertisers made big moves to get some last back-to-school dollars and promote the colder days ahead.
Former Amazon Exec Joins iHeartMedia As Chief Business Officer
iHeartMedia has appointed Lisa Coffey to the newly created role of Chief Business Officer, overseeing the development, implementation, and revenue strategy for the company’s Advanced Advertising Products and platforms, including broadcast radio programmatic.
Warshaw: 100+ Calls Backed SFM Verbal Promise to Lead Audacy
Fresh accounts of phone calls, face-to-face meetings, and texts between Connoisseur Media CEO Jeff Warshaw, Soros Fund Management, and Michael Del Nin underpin Warshaw’s lawsuit against the latter two, alleging a breached deal for him to become Audacy CEO.
Katz: Radio Ads Steer On-the-Road Choices For Fast Food Brands
When it's time to eat on the run, radio's leading in-car reach has always made it a powerful ally for Quick Service Restaurants. Now, the latest research within the vertical from Katz Radio Group backs up how AM/FM is a key influence early in the decision-making process.
How Do You Increase Your Sales Security?
(Loyd Ford) I could tell you to be more creative, but that may not sink in the way I intend. I can share – and I often do – that you should focus on creating a calendar that is heavy in Time Spent Selling, but you may think that is too generic, too.
No Bench, No Broadcast: Minor League Lessons For Radio
(Steve Allan) Minor League Baseball is an American institution. In cities and towns across our country, they are “live and local” as a matter of survival. It is rare for their rosters to be the same in consecutive seasons. So, fans are loyal to the brand, not necessarily the players.
Nielsen Pushes PPM Home Tenure to 3 Years; Hits Data Delay
Nielsen is making a change to its Portable People Meter panel operations, extending the tenure of panel homes from about two years to roughly three years. The adjustment, set to take effect August 12, will apply to both new installations and current panel homes
AQ vs. The Room: Jacobs Media Tests Data Against Live Talent
For years, Jacobs Media has compiled its AQ series of air talent questionnaires, but how does that data stack up against the live opinions of some of the most engaged and ambitious air talent in radio, especially when it comes to the medium's future?
ESPN LA 710 Renews Deal to Remain Lakers Radio Flagship
The Los Angeles Lakers and Good Karma Brands' ESPN Los Angeles 710 (KSPN-AM) have extended their radio rights agreement, ensuring continued coverage of Lakers basketball across the region. The station has been the official flagship for the team since 2009.
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