Headlines

(By Bob McCurdy) We have long known that radio does a terrific job of getting listeners to act on the commercial messaging they have heard on-air. At the Austin Radio Show, a study was unveiled that again reinforces and quantifies radio’s ability to get listeners to take action.

(By Georgia Beasley) I think that by now, anyone reading this column knows that I keep it real. I don’t sugar coat the issues our industry faces when it comes to retaining and attracting talented Millennials. I was so impressed with this year’s Radio Show in Austin, and the focus that was made on younger generations.

(Ronald Robinson) Anyone in radio who is promoting this medium as one that utilizes the principles of “theater of the mind” needs to be taken down the hall and have their mouths washed out with soap. Radio ownership and management have made it one of their guiding principles to literally eradicate any examples of, or proposals for, the application of any theatre-of-the-mind approaches.

Radio Ink is pleased to announce that Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, and Bob Liodice, CEO of the Association of National Advertisers, will appear in a joint keynote presentation at Forecast 2018, being held November 15, 2017 at New York City’s Harvard Club. REGISTER HERE.

The performing rights and advocacy organization has announced that it is donating $25,000 to MusiCares® and its hurricane relief fund to support members of the music community, including the tens of thousands of ASCAP members affected by the recent hurricanes.

In an exclusive interview for the October 9 issue of Radio Ink Magazine, Cumulus CEO Mary Berner says morale at the company is superb and that's a far cry, she says, from how it was when she took over the company two years ago when there was constant turnover. Here’s our second excerpt from that upcoming interview.

(By Andy Bloom) A recent episode of ESPN’s 30 for 30 paid tribute to the 30th anniversary of the launch of Sports radio on WFAN and to Mike Francesa and Chris “Mad Dog” Russo, who hosted arguably the most influential radio show in the history of the format.

The Cleveland Indians and iHeartMedia Cleveland have signed a multi-year agreement for WTAM 1100 AM and WMMS 100.7 FM to continue as the “Flagship Home of the Cleveland Indians” through 2023.

(By Barry Cohen) All of the Mister Smoothys in Pico County — or anywhere else in the good old US of A — don’t care about your antenna height, your music rotation, your coveted demographic, or even the fact that you sell radio advertising, for that matter.

(By Laurie Kahn) Companies often ask us, “What will it take to hire a superstar?” There are lots of answers to that. Much depends on your market and what level of person you are looking to hire, but overall, expect to pay more than in the past.