Headlines

(Bob McCurdy) The bottom line is that there are times when counterintuitive thinking can work to an advertiser’s advantage. There is more to identifying a target than simply index, the same goes for the heavy, light, or non-user.

(By Paul Weyland) As we enter a new year and make our New Year’s resolutions, let’s add this one, please. Let’s make a promise to make our product/service easier, not harder, for our local clients to buy. Here are some ways we could do that.

WRAL-FM held its 25th annual Radiothon for Duke Children's on December 17th and 18th. The 25-hour broadcast was hosted by the MIX morning show hosts Kyle Smelser, Bryan Lord and Sarah King and was the largest fundraiser of the year for the hospital taking in over $605,000.

The Morning Team of Fred Caruso and Amy Bates from WFTN-FM in Concord/Lakes Region, NH broadcast live from 25 central New Hampshire businesses December 6-13. The duo accepted cash and non-perishable food from listeners, benefiting ten local organizations. Over 20,000 food items and $43,000 in cash was donated.

Seven Mountains Media is purchasing Elmira stations WMTT-FM, WPHD-FM, WZHD-FM and 12 FM translators from George Hawras and Kevin Fitzgerald ‘s Equinox Broadcasting and Europa Communications. Seven Mountains will add these to their already existing five-station Elmira cluster.

Christmas came early for some kids in Brownwood, TX, Saturday, December 20. Hundreds of toys and bikes collected during the annual KOXE Toys for Kids community event were distributed.

KNBR-AM/FM in San Francisco and the San Francisco 49ers brought in over $125,000 during the third annual 49ers Foundation Holiday Sports Auction. The money will go toward Bay Area youth sports initiatives.

On Friday, December 13th,KPLZ-FM, KOMO-AM/FM and KVI-AM along with KOMO TV and KUNS held their annual Toy Drive to benefit the Salvation Army. The final tally was $125,000 and over 7,000 toys.

In March 2020, Triton Digital will start producing monthly podcast reports. The reports will cover the top networks and the top podcasts. Triton will publish 13 reports per year, and each report will be based on a four-week reporting period

The 2020 season will mark the 20th consecutive year KFAN-100.3/Minneapolis will serve as the flagship station for the Vikings Radio Network. The Vikings and iHeartMedia announced a new five-year extension this week.