John Garziglia - Radio

What’s Next For AM Revitalization?

(by John Garziglia) A week ago Friday, on January 29, a small but significant slice of broadcast station owners, engineers, and lawyers went wild, filing some 416 or so FM translator modification applications on Day 1 of the 250-mile move filing window.

Maxwell Responds To Comments About Her Story

The story we ran last week about Bobbi Maxwell, who quit her job with Cumulus after her workload became unbearable, generated days of discussion among Radio Ink readers. This weekend Maxwell responded to all of those comments. Here's what she had to say...

(SALES) The Eye Versus The Ear

(by Wayne Ens) Pro-digital marketing agency Mediative conducted an eye-tracking study to validate how consumers notice display ads on Web pages. Participants of mixed ages were assigned certain search tactics, and the researchers were able to generate heat maps showing the length of time spent looking at various parts of the page.
Matt Sunshine - Radio Sales

(SALES) How To Increase Your Closing Percentage

(by Matt Sunshine) If you’re in sales, you know it’s extremely important to close deals, right? That’s kind of an easy question, but I ask it because it seems as though many salespeople think their job is to have a lot of business in “pending.” When I ask salespeople how things are going, what I typically hear is, “I got a lot out there.”
Roy Williams - Radio

What To Say First

(by Roy Williams) You know what needs to be said. You’re just not certain where to start. Today I’m going to teach you what to say first. By the time you’re finished reading this, you’re going to know how to cause people to be delighted to give you their full attention. They’re going to be eager to agree with you before they’ve even heard what you have to say.

How Much Work is Too Much Work?

More on our lead story from Thursday which highlighted the plight of 30-year radio vet Bobbi Maxwell (pictured) who decided to quit her on-air job in Cincinnati after her additional work duties became unbearable. The story received a lot of feedback from our readers, including this comment from Jay Allen..

Are Advertisers Wasting Their Money On Mobile?

That big flushing sound is your client's money going down the toilet. At least when an advertiser writes a check to a radio station the advertiser knows that advertisement will air and listeners will hear it. The mobile firm Retail just came out with a report that found 60% of the clicks on mobile banner ads are mistakes.

In This Election, Radio Ranks Fifth

According to a new survey released by The Pew Research Center, 11% of the country turns to radio for information about the 2016 presidential election. Pew surveyed 3,760 adults and 24% said they turn to cable news first.

Execs Pitch The Power of Radio

The Radio Advertising Bureau, Katz and Nielsen hosted a seminar at the Union Station Columbus Club in Washington, DC this week. The networking seminar focused on the 2016 election with executives from the political advertising, media and marketing industries.

How To Make Believers Out Of Clients

Clients and ad agencies won’t buy if they don’t believe, and for them to believe, they’ve got to know what we know about radio. They need to understand where and how it fits within the media and audio universe. Successful radio salespeople in 2016 must not only master selling, but marketing as well.

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Our Print Magazine: Radio Ink

August 8, 2022

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