Do Target Demographics Reflect “Purchasing” Reality?

(By Bob McCurdy) I recently came across a 2015 Google/Ipsos MediaCT study that concluded 40 percent of all baby-product purchases came from households without children. To say that this statistic was counter-intuitive is an understatement; so I accessed Scarborough to see if it supported Google’s findings. It did.

What Do Women Want From Radio?

Starting this week Alan Burns and Associates will answer that question with the results of a national study of 2000 female radio listeners. Burns says the first presentation, which will be Thursday, feels like a “State of the Union” message for radio.

Milwaukee AM Sold For $760K

That's the price Michael Crute paid for WRRD-AM in Milwaukee, according to a filing with the FCC. Crute purchased the station from Good Karma Broadcasting, which is Craig Karmazin's company. Crute launched a progressive format on the station and also hosts a show in afternoon drive. Crute's company is Devil's Advocate Radio.

Cox Houston Bags Six Star Awards

It was a half-dozen wins for Cox Media Group Houston at the 2017 Media Alliance of Houston Star Awards Gala on February 9, 2017. The Star Awards recognize outstanding industry professionals while supporting the continuous education of media students. CMG had a total of 12 nominees in the 28 categories.

BIA/Kelsey VP To Speak at Radio Ink Conference

At the Hispanic Radio Conference, March 28-29 in Fort Lauderdale, Mark Fratrik, VP and chief economist for BIA/Kelsey, will share his company’s analysis of today’s competitive landscape: who is buying and who is being bought locally and nationally, as well as breaking down the dynamics of some select markets with significant Hispanic populations.

UMG Nashville CEO – Radio Is The Key

Mike Dungan is Chairman and CEO of Universal Music Group Nashville. UMG Nashville is the biggest — and one of the most successful — labels in country music. Some of the format’s biggest names call it home. Dungan is also on the cover of the February 13 issue of Radio Ink, which also includes our Best Country Program Directors in America list.

Stevie Wonder Chimes In On Radio’s PRO Controversy

Stevie Wonder is in a unique position to talk about the Performing Rights Organization controversy radio is now dealing with. Not only is Wonder a successful songwriter and performer, he's a successful radio station owner. He's owned KJLH, licensed to Compton, California, for nearly 40 years.

Podcast Ad Study Shows Positive Results

In 2016, Edison Research conducted three studies on behalf of PodcastOne. The goal was to examine the effectiveness of podcast advertising for five national brands. Some brands in the study were well known, launching new messaging, others were lesser-knowns looking for increased awareness and trial.

Pandora’s New Plus Service Snags 375K

It was back in September that Pandora launched its $4.99-per-month, limited-ad subscription service called Pandora Plus. The company has been mainly promoting the service to current users, sending out promos to try to upsell them, without any additional expense. On Thursday, Pandora reported that service generated 375,000 subscribers by the end of the year.

Pandora Ad Revenue $313 Million In Q4

All in, Pandora generated $392.6 million in the fourth quarter of 2016, which includes the $313 million in ad revenue, $60 million in subscriptions and other revenue, and $19.4 million in ticket service revenue. The advertising revenue was up 16% over the fourth quarter of 2015. Local advertising revenue accounted for 27% of total ad revenue, up 26% year-over-year in Q4.

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Our Print Magazine: Radio Ink

September 11, 2023

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