Media Ecologist Jack Myers says marketers invested $5.7 billion in Hispanic media in 2015 which was down 6.6% from 2014. However, Myers says in 2016 spending will rebound nicely. The MyersBizNet Hispanic media report projects marketers will increase spending 7.9% in 2016.
According to Media Monitors, from March 11 to March 20, Bernie Sanders For President aired 7,936 spots and the National Nurses United Patient Protection added 995 spots bringing Sanders' radio total to 8,931 spots. Hillary Clinton ran 4,536 spots, while her PAC Priorities USA Action bought 1,821 giving Clinton a total of 6,357 spots putting her at #2. Then it was the Republicans, who were very far behind.
GEICO (40,880) ran more than eight thousand more commercials on the radio than second place Burrger King (32,551), according to the latest Media Monitiors weekly chart. AutoZone was third (30,663), followed by McDonald's (26,883) and The Home Depot (22,674) rounding out the top five. Subway was the biggest chart mover last week jumping from 17th to 9th, airing 17,669 commercials
Bridge Ratings says it has been tracking the growth of Pandora since 2006 and in 2010 Bridge published an analysis of consumer use of Pandora. That analysis was updated for the past four years. Here are the results from the latest findings from Bridge.
That's according to a tweet by CEO Daniel Ek. The company last gave an update (20 million subscribers) last June. Spotify is now adding about 10 million paid customers a year. It had 10 million subscribers total in 2014.
The Alliance for Women in Media Foundation's Gracie Awards honor exemplary programming for, by and about women in all facets of media and entertainment. Eight women who work at CBS Radio were among the radio winners.
Greater Media's Magic 106.7 in Boston won two Gracie awards for its long-running public affairs program called "Exceptional Women." WABC's Rita Cosby won two Gracie awards for host of a news/non-fiction program and host of a talk show. WABC's Joan Hamburg also won a Gracie for a soft news feature.
Elmira, NY, radio stations WINK 106 and 100.9 The Wolf raised over $96,000 dollars during the Children’s Miracle Network Radiothon in conjunction with Arnot Health. All of the money raised locally stays in the community, supporting services for infants and children at the pediatric and neonatal intensive care units at Arnot Ogden Medical Center.
Need an idea starter for your next sales meeting? Want to hear how some of radio's most successful managers lead their team into battle? Or, perhaps you just want a few tips on how to keep your career moving forward in the industry you love. Check out our Podcast section HERE and stay tuned to your daily morning headlines for new additions to this section.
National Public Radio may be the most successful organization at creating content for Podcasts. It certainly was one of the early leaders in Podcasting. However, the organization has decided it doesn't really want to promote its own Podcasts on the air. And, although no explanation as to why was given, that may be to avoid pushing listeners away from the radio. Here's what NPR's V.P. for News Programming and Operations Chris Turpin wrote in a note to the NPR staff about the Podcasts.