Another Great (Radio) Christmas Story
Kudos to Cumulus Shreveport’s cluster which has informed us it distributed toys to more than 300 Shreveport, LA, children in need through its first-ever “Christmas Wish Toy Drive” held this holiday season.
Radio’s 2019 Season of Giving Final Tally Is…
Just under the wire, Hubbard Radio in Chicago added $119K pushing radio's final tally of 2019 holiday giving to $31.2 million. It was an outstanding six weeks for local communities thanks to radio. No other industry can deliver those dollars the way radio can. See every 2019 story HERE.
CBS News Returns To WTOP
After two years using ABC for national news coverage, WTOP and CBS News are partnering again. The agreement reunites CBS News Radio and WTOP, which have a history that dates back more than eight decades.
Writings, Ravings, Reflections: O’Shaughnessy Returns
(By Rob Dumke) William O'Shaughnessy knows a lot of people -- the famous, not so famous, and infamous. His fifth book, Radio Active, is filled with those people. His interviews with them, thoughts about them, and letters from them.
WFAN Announces New Lineup
With Mike Francesa giving up his regular full-time afternoon drive shift, WFAN management has announced its revamped lineup, which will go into effect January 6.
Report: Justice To Analyze Malone’s iHeart Pitch
The New York Post is reporting that the Department of Justice is considering whether it should look into John Malone’s plans to take a larger stake in iHeartMedia. However, you may find the reasoning The Post gives quite baffling.
Branding Is Branding
(By Bob McCurdy) In this post, I've listed some branding insights from various marketing experts that I've accumulated over the years, that can be used in discussions with clients, along with my “take” as to how they apply to those of us in sales.
Sell Value Of Older Audiences With Pride
(By Charlie Sislen) Your station’s ratings can be a source of joy or sorrow. Let’s say you’re garnering an older-skewing demographic -- one that likely has a large portion of Adults 65+. Your clients want Adults 18-49 or 25-54. What do you do?
Top 10 PD To-Do List For The New Year
(By Gary Berkowitz) With the new year upon us, there’s no better time to take a close look at your programming operations. Most radio stations are either in a ratings period now or will be soon. Here are 10 important product areas every PD and/or OM should look at now.
The Kids Are Headed To Times Square
WSOU 89.5 FM’s News Department is getting set to send a trio of student journalists to cover the world’s biggest New Year’s Eve celebration. WSOU’s reporters will post photos and videos from the event on social media to bring WSOU’s audience closer to the action in the Big Apple.















